Maribeth Dela Cruz

President at Jollibee North America

Speaker

Maribeth Dela Cruz is the President of Jollibee North America who has successfully led the Jollibee brand to unprecedented growth in the region. She is a multi-awarded executive who has led different companies through her focus on strategic innovation, operational excellence, and a commitment to sustainable brand and business growth. She has built a reputation in the restaurant industry for transforming companies, maximizing profitability, and fostering a culture of collaboration and integrity. She has spent over 30 years with the Jollibee Group, one of the world’s fastest-growing restaurant companies. It operates 19 brands with over 9,500 stores across 32 countries - including its flagship brand, Jollibee. Maribeth began her career journey with the Jollibee Group in the Philippines in 1986 as a Shift Manager for Jollibee, then slowly moved up the ranks to Operations Manager initially for Jollibee, then for Mary’s Chicken (a Jollibee Group subsidiary at that time). In 2005, she moved to the U.S. to become the General Manager for the West Coast operations of Jollibee. And in 2010, her scope expanded to overseeing the Jollibee brand in North America as President from 2013 up to the present.