Meg Farren

President, North America at Taco Bell

Speaker

Meg Farren started with Taco Bell in 2025 as President, North America. In this role, Meg leads talented teams across the nation to drive profitable and sustainable same-stores sales, transactions, franchisee operations, NNU growth, and overall performance.

Before joining The Bell, Meg was still connected to Yum! Brands as the General Manager for KFC UK & Ireland. She spent a decade at KFC where she held various marketing leadership roles, including innovation, insight and strategy, and marketing communications.

Appointed as Chief Marketing Officer in 2016, Meg led a turnaround of the brand amidst unprecedented disruption to the category, transforming the total customer experience to make KFC more relevant, distinctive, and easier to access.

Prior to her 10 years at KFC, Meg began her career at JPMorgan, then five years in strategy consulting across various retail and FMCG sectors, followed by roles in sales, category management and brand marketing at luxury desserts brand Gu Puds. And most recently, she was the Chief Customer Officer at Asda, responsible for Asda's marketing and data functions.

Meg was born in Ohio, grew up in New Jersey and went to college at Duke University. She married a Brit; they have two daughters and a labradoodle.