Prime Roots is a new-school deli brand crafting clean cold cuts that are healthier for both people and planet. The company brings to deli counters the first-of-its-kind, freshly sliced, clean plant-protein-powered charcuterie and deli meats in nostalgic flavors like turkey, ham, and salami. Made by meat-eaters for all eaters, this B-Corp is on a mission to create significant positive health and environmental impact by producing clean cold cuts without preservatives, nitrates, cholesterol, or artificial ingredients.