Kirsten Ly

Chief Marketing Officer at Modera Wealth Management, LLC

Speaker

Kirsten Ly is a creative and strategic executive with more than 25 years of B2C and B2B marketing and communications experience. At Modera, Kirsten leads a team of marketing professionals who support the firm’s corporate marketing, business development, public relations and client experience initiatives, in alignment with the firm’s growth goals and strategies.

Kirsten is experienced in developing brand stories and messaging, marketing campaigns, programs, and materials focused on go-to-market planning and business growth for wealth management, technology, and professional services firms. Prior to joining Modera, Kirsten directed advisor growth marketing for one of the country’s largest wealth management firms, developing scalable marketing programs to drive organic growth for the firm’s 140 advisory businesses.

Outside of Modera, Kirsten is a member of the Community Foundation of Northern Virginia, Financial Narrative, the American Marketing Association, and Absolute Engagement’s Experience Innovation Board.