Christophe Castagnéra

Head of Strategy at Imagination Middle East

Speaker

Christophe has 24 years of experience in experience design, brand and marketing engagement for clients and agencies. He works across our offer of Consulting Destinations, Live and Content and develops through the line strategies to develop & communicate destinations ranging from Retail Developments to Theme Parks.

He has a vast array of sector experience, from automotive and tourism to FMCG, luxury and technology

He understands Brand communications strategy of the highest level, for example the development of the Global Brand Campaign Strategy for Rolls-Royce. Regionally he was Involved in the Marketing Activation for the Al Wasl Development in Dubai, MDL Beast and Expo 2020 including integrated communications, brand positioning, messaging, channel planning and the measurement framework.