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SuperReturn Africa
2-4 December 2025
The Westin, Cape Town

Exhibitor Manual

Information & requirements for exhibitors

Below you will find information and links that will prepare you for SuperReturn Africa 2024. Please read carefully through each section below and let Louiza know if you have any questions.

Key Contacts

Sales:

Marcia Brissett | marcia.brissett@informa.com

Operations:

Valentina Varesano | valentina.varesano@informa.com - Operations Lead

Louiza Charalambous | louiza.charalambous@informa.com - Sponsorship Operations


Informa Connect is committed to improving diversity, equality and inclusion in every industry it operates in, through our agendas and specialist programmes to encourage a variety of demographics. We expect all our participants, exhibitors and sponsors to support this ethos. We will be asking all our stakeholders to take care when designing their stands, promotions and other communications to ensure that our events contribute to promoting equality in the industry. Please see these additional guidelines for all sponsor and exhibitor attendees.

Exhibiting Sustainably

At Informa Connect, we have an ambition to become a champion of sustainability within our business and across the specialist markets we serve.

As part of our FasterForward programme, we have committed to a series of specific and ambitious goals and activities that, over a five year period, will help us become an ever more sustainable, high impact business while supporting and accelerating change in our markets.

EXHIBITOR SUSTAINABILITY CHECKLIST

Firstly we have put together a useful checklist for you to follow on how you can exhibit at our event more sustainably - click here to learn more

BETTER STANDS

Through our commitment to the evolution of the exhibitions industry, we aim to ensure that we are delivering the best possible experience for our customers. We believe that by moving away from the use of disposable exhibition booth we will improve the ease, quality, safety and sustainability of the exhibitor experience at our events. Therefore, as part of event regulation we ask that exhibitors do not use disposable booth. Disposable booths are defined as space only stands made to be used only once which are usually constructed from raw materials at the venue during build up and the main structure is disposed of after the event. For more information and support, please contact Louiza Charalambous.

MORE INFO ON BETTER STANDS - click here

**We are specifying that any freebuild exhibitors must demonstrate evidence at both the design concept and build methodology that your stand’s core structural materials are re-useable or recycled

Permitted Onsite

  • Table top stands only
  • Roller banners
  • The stand structure must be prefabricated and ready to assemble onsite
  • Final adjustments to prefabricated pieces for fitting purposes is allowed
  • The use of LED lighting

Prohibited Onsite

  • Shell scheme stands

  • The use of one-time MDF panels or similar raw materials planned to be cutting to size onsite

  • The use of ‘other’ raw materials to construct core structural elements i.e. walls, archways, floor systems, counters, etc. that are not planned to be reused or recycled after use

  • Construction of any stand components from single use materials

  • Building from scratch onsite of any stand core elements

  • The use of incandescent light bulbs

  • The use of non-recycled carpet, vinyl flooring, other floor coverings.

REMOVAL OF GIVEAWAYS AT SUPERRETURN AFRICA

In keeping with our sustainability aims at SuperReturn Africa, we are asking that exhibitors do not provide handouts at this event and we would like all of our exhibitors to embrace this sustainability goal with us.

In order to assist with this, and remove the need for handouts, SuperReturn will provide QR codes to exhibitors that can be shown on your stand – these can be used for people to download materials such as white papers or brochures, or to simply share their details with you. Please provide at least one and up to ten pdfs to Louiza by 23rd October.. These will be used to create QR codes to display on your stand.

If you wish to have any branded giveaways at your stand, in keeping with SuperReturn's sustainability goals, these must be sustainable in nature. This means they should either be fully recyclable or have longevity of use. They must not contain any single use plastics and you should be aware of the carbon footprint of any items you order. Please also be aware of the volume of your order – and do not have lots of spare items that will not then be used.

Please see below our advice on how to be more sustainable with your giveaways:

• Find things that are made locally so shipping is more sustainable.

• Avoid gifts that need heavy packaging, which immediately ends up in a landfill.

• Consider what the object is made of. Bamboo is one preferred eco-friendly material. Plastic is a no-no.

• If you give away apparel, look for products made of ethically sourced, organic material. Consider skipping the logo so that the garment has a longer life.

• If you have to ship the gift, avoid overnight delivery and consider buying offsets to cover the carbon footprint of the shipping.

DEADLINES

  • 100 word company profile & eps logo - by return
  • Pass registration - 23rd October
  • Exhibitor declaration - by 4th November
  • At least one and up to ten pdf files to be used to generate QR codes for your stand - by 23rd October
  • Hotel reservation - as soon as possible

Please send details to Louiza Charalambous

YOUR STAND

Exhibitors must not exceed their allocated space. Please be sure to check that your stand will fit within your 3m x 2m space. The Organisers reserve the right to move any items outside the boundaries of your allotted space. Please note that only table top stands are permitted at this venue.

The following are provided for all stands free of charge:

  • 1 desk and 2 chairs
  • Power supply

ALL ADAPTERS & EXTENSION LEADS MUST BE PROVIDED BY EXHIBITORS. INFORMA CONNECT WILL NOT BE ABLE TO PROVIDE THESE ON SITE.

Please be advised that you are responsible for ensuring that any equipment or materials brought by yourselves are covered by your own insurance. You should have public liability insurance to cover your attendance at the event.

Complimentary wireless internet will be provided for all exhibitors. If you require a fixed line connection, please contact the hotel directly -lauren.l.wright@westin.com

COMPULSORY HEALTH & SAFETY

As an exhibitor it is essential that you read the health and safety rules.

The declaration must be returned by 4th November so that SuperReturn are aware what you plan to do at this event.

If you have a free build stand you must read the rules and return stand plans, risk assessments, method statements and a copy of the insurance certificate before permission to build is given.

EXHIBITION SET UP & BREAKDOWN TIMES

Exhibition Build Up*

From 3pm - 5pm on Monday 2nd December

Exhibition Break Down

From 3pm - 4pm on Thursday 5th December

*Please note that these times may change – you will be informed closer to the event if this is the case

VENUE & DELIVERIES

It is your responsibility to book your courier for both delivery AND collection. It remains a private arrangement between you and your chosen courier company. In addition, it is your responsibility to pay all customs charges; otherwise all the materials may be refused.

Materials can be sent to the hotel no earlier than Friday 29th November.

Please use the delivery label for ALL items being delivered – items not labelled correctly are likely to go missing!

All goods must be covered by proper customs documents – please mention it is a temporary exportation in order to avoid paying more taxes than expected. The hotel will not pay any taxes/duties etc and will not accept any underpaid charges.

Remember – it is your responsibility to arrange for items to be picked up at the end of the event – items must be collected by the end of 7th December. You must book the courier and ensure that your items are clearly labelled with your company name and the return address. Items left after this time will be disposed of. Please ensure the collector brings collection instructions detailing the following:

Quantity & description of items being collected

Name of the Event

Date of Collection

Proof of Collection

SUPPLIERS

AV Supplier:

Should you wish to order any AV/screens for your stand, please contact Louiza Charalambous

YOUR LOGO & PROFILE

If you have not already sent us your company profile please provide the following:

100 word company description plus website address.

Please submit your company profile to Louiza Charalambous by return.

Alternatively, please confirm to the same email address if the profile currently online is correct.

Please email your logo as an eps file to Louiza Charalambous by return.

YOUR PASSES & LEAD GENERATION

You are entitled to a certain number of complimentary registration passes per your agreement. If you are unsure how many passes you have used or what comes with your package, please contact Louiza Charalambous

INCLUDED PASSES

The primary contact from each company will receive a unique activation link and details of how to create an account on our registration portal, Visit Connect, to register your complimentary passes for the event.

Speakers will automatically be registered, please do not use your allotments to register speakers.

The SuperReturn speaker co-ordinator will be contacting all speakers directly with further information about their participation.

ADDITIONAL PASSES

If you require additional passes, please contact Amy Skipper who will be able to share a booking link.

LEAD SCANNING

SuperReturn are partnering with Visit Connect as the registration and lead retrieval tool for the event.

Visit Connect puts the success of the show firmly in the palm of your hand. Using their own smart device, exhibitors can verify, rate, prioritise, monitor, and respond to leads in real-time, from the show floor or remotely from a team member at your office.

Scan a visitor badge with Visit Connect immediately to:

•access contact data

•add notes, voice memos and photos

•answer pre-set questions

•set follow up instructions

•even immediately contact the lead

Find details here of how Visit Connect will work for lead generation.

Login details will be sent to the primary contact in due course along with further details on how to use the system.

HOTEL ACCOMMODATION

To arrange accommodation please go to the Plan Your Visit page.

Demand for rooms can be very high, so please book early to avoid disappointment. SuperReturn takes no responsibility for hotel reservations.

Informa Connect does not have a third party hotel booking agency representing this event aside from the above links. If you are contacted to book accommodation by any agency, this is not recommended as they are unknown to Informa Connect and the hotel.