Dr Afua Basoah

Co-Founder & General Partner at Fern Capital Group

Speaker

Afua has 20 years of health consulting experience, designing strategies and developing partnerships to help healthcare clients realize their potential to drive both business and societal value. She has supported and connected stakeholders across the global healthcare ecosystem, through the provision of strategic and scientific counsel, and the unwavering passion for transforming data insights into inclusive omnichannel health experiences that matter. In Q1 2025, Afua launched a venture capital firm, Fern Capital Group, investing seed capital into early-stage, high-growth startups across the UK, Europe, and Africa focused on creating inclusive next-generation Women’s Health-tech solutions.

Afua recently has held the role of Head of Health & Social Impact at the global digital engagement company, RAPP. Afua held roles as VP, Head of London for the global health consulting firm, Rabin Martin; Managing Director and European Business lead at ApotheCom and Client Service Lead at Ogilvy Healthworld, UK. Afua is a former Co-Chair of Omnicom’s disability Business Resource Group, OPEN DisAbility UK + Allies, founded in 2019. Serving 9000 employees, OPEN DisAbility UK + Allies works to promote understanding of the value of people with disabilities (both visible and invisible) and to drive community between and representation of people with disabilities in our workforce and outputs. Until 2022, Afua was a Non-Executive Director for the non-for profit membership organization, the Healthcare Communications Association (HCA). She is a 2020 and 2021 IPA iList finalist, nominated for her dedication to improving the diversity and inclusivity across the industry. In December 2021, she was elected as the Chair of the UK Board of Trustees for the international NGO Mothers2Mothers, an organization dedicated to eliminating pediatric AIDS through female empowerment. In January 2024, Afua became a board member for the Social Impact Consultancy, Skating Panda, working at the intersection of health, climate and gender equality. Lastly, in November Afua was invited to become a Black Business Residency Mentor, a Somerset House program developed in partnership with DOES and sponsored by Morgan Stanley that aims to help early-stage Black entrepreneurs unlock their full potential and allow their creative enterprises to thrive.

She holds a DPhil in Neurosciences from the University of Oxford.