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SuperReturn Africa
5 - 7 December 2022
The Westin Cape TownCape Town

Julia Price
Co-Founder & Director at Linea Capital


Julia is the co-founder of Linea Capital, a USAID-backed investment company specialising in revenue-based finance to fund early and growth stage companies in Southern Africa. Julia’s background is in investment banking, having worked at Rand Merchant Bank as a dealmaker in convertible bonds, fixed income structuring and principal investments. She joined First National Bank as EA to the CEO before building out alternative private equity and hedge funds for Ashburton Investments.

Julia was then accepted into a Stanford Business School program where she studied Tech Entrepreneurship, Clean Energy, Quantitative Dealmaking and Californian wines. She was invited into the Silicon Valley Innovation Academy where she found a passion for impact-based models to connect African entrepreneurs to new sources of funding.

On returning to South Africa she co-founded Linea Capital, and together with the Linea team advised founders raising debt and equity finance while establishing its revenue-based finance model. Julia worked with Endeavor South Africa for four years driving revenue-generating partnerships and supporting founders with raising capital locally and globally. She sits on the Investment Committee for Launch Africa Venture Fund I and Five35 Ventures, a female-focused pan-African fund.

Julia is a Chartered Accountant having completed her CFA exams and articles at KPMG in South Africa and is an angel impact investor in her personal capacity.

Julia Price's Network

Agenda Sessions

  • Venture debt: ripe or risky?