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SuperReturn Saudi Arabia
25-26 January 2027
The Fairmont HotelRiyadh

Hayssam El Masri
CEO at Ento Capital
Speaker

Profile

Hayssam El Masri holds the position of Senior Executive Officer (SEO) of Ento Capital Management Limited, an ethical Investment Banking operating in Dubai International Financial Centre (DIFC) and regulated by the Dubai Financial Services Authority (DFSA). In addition, Mr. El Masri is a Board of Director of Al Rajhi Legacy Fund LP, an investment fund size of $100 Million Dollar, registered under Dubai Financial Center, and currently Mr. El Masri is holding a Director of Al Rajhi Legacy Holding Ltd. As well serves as a Board member and Director of Ento Private Equity (GP) Ltd.

During his 28-year career path, Mr. El Masri has established himself as a well-respected and resourceful executive, a highly successful investor and strategic financial advisor for multinational firms and a mega real estate projects. Mr. El Masri helps Board of Directors, CEOs, and entrepreneurs to achieve objectives for their companies that might not otherwise be possible. He has created and re-structured numerous of companies, completed many of private placements, as well as successfully completed a number of Marge & Acquisitions across the region.

He was also the President and co-founder of Sharjah Oasis Real Estate Company that is in charge of developing the Sharjah Waterfront City; a series of ten Islands interconnected by man-made canals. During his role as President of Sharjah Waterfront City Mr. El Masri had re launched the project at Cityscape Global 2015 with a new structure and development component. Under his leadership, Sharjah Oasis kicked off the infrastructure progressing towards its vision of the full development of one of the largest real estate project in Northern Emirates with total value of USD 4.9 billion.

Before his current role, Mr. El Masri was the Advisor to the Board of Directors and one of the key members of the Steering Committee of The Investor for Securities Co. (INVESCO), an Investment Banking firm based in Riyadh, Saudi Arabia. Mr. El Masri had closely associated with INVESCO from establishing it in 2007 to make it one of the best and largest asset management company of the Saudi Arabia in 2014. Under his helm, INVESCO had successfully launched various mutual funds including real estate, equity & Murabaha funds with combined asset under management of more than USD 3.4 billion.

Further to his stint with Invesco, Mr. El Masri had also worked with Computer Associates Middle East as ME Director of Operations. Computer Associates is one of the largest software providers generated more than USD 4.5 billion in revenue.

Agenda Sessions

  • Building the future: the real estate opportunity in Saudi’s transformation projects

    15:50