Peter Brasted

Global Transfer Pricing Lead at IMPERIAL BRANDS

Peter has over 15 years of experience in transfer pricing and international taxation. For the last six years, he has led the Global Transfer Pricing function at Imperial Brands - a FTSE-100 consumer goods company that manufactures, markets, and distributes tobacco and smoke-free nicotine products worldwide. After starting his tax career at KPMG, Peter has gained technical and practical expertise from both Big 4 and in-house roles, spanning the entire TP lifecycle, and is currently leading Imperial’s TP function through a group-wide transformation project. He is based in Bristol, in the UK.