Stefan Sagmeister, Sagmeister & Walsh
it can be a miserable one. There needs to be a connection that is clear to both
parties, but the challenge is how to make that connection.
that this 'constant immediacy' is the only solution to a big connection in
branding or marketing.
might ultimately be superior to constant mediocre ones,' he explained. 'I hear
many more people complaining about the constant borage and very few people
complaining about something wonderful or something delightful that they have
seen every once in while.'