The Private Brand Pulse: Eric Ashworth, Chief Strategy Officer, Anthem Worldwide
Leading up to The Private Brand Movement event next week, we invited a few of our excellent speakers to discuss their roles within their organization and their presentations at event. We had a chance to talk with Eric Ashworth, Chief Strategy Officer, Anthem Worldwide.
Eric leads large-scale branding initiatives for major retailers and CPG companies across the globe. Eric has held senior brand and marketing management positions at global branding agencies and consumer product companies. Eric has served as a guest lecturer on brand strategy at the Haas School of Business at the University of California, Berkeley.
Eric will be facilitating the panel discussion, "A Conversation with...Ideas, Stories & Perspectives: Moving Beyond Value" at The Private Brand Movement, September 27-29, 2010 at Hotel Sax in Chicago.