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This Week In Design & Brand Strategy: 8/17/15 - 8/21/15

Can you build and design a blueprint for innovation? This was the question being asked in an article on Fast Company discussing a groundbreaking new design to build an innovation district in Miami, Florida. The design of this new district is described like so: 'a gleaming building wrapped around an expansive tree-filled courtyard. All the walls are glass so you can see what's happening in the ground-level retail and open-plan offices on the upper floors. In lieu of cramped hallways there are wide-open walkways and a snaking ramp that ascends to a rooftop lawn. Apartments are close by and there's a constant hum of activity and interaction throughout.' Sounds like something out of a dream right? Well much like it is in the world of business where everyone is chasing to develop to 'next big thing,' developers and cities are starting to build on this idea (no pun intended) and foster innovation within entire neighborhoods. The common themes of this 'innovation' district are, transparency, flexible spaces, and multiple different ways and opportunities for people to meet spontaneously. Learn more about the design of this <a href="http://www.fastcodesign.com/3047888/slicker-city/can-you-design-innovation"'wonder-world' on fastcompany.com.



Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at Ndicharry@iirusa.com