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Top Next Big Design Blog Posts of 2014

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We've published a lot of creative, inspiring, and
thought-provoking posts this year on the Next Big Design Blog, so we wanted to
take a moment to look back on the most popular posts of 2014. Here are the
topics our readers enjoyed the most this year:
Your Brand Needs to Get Visual
Today in media, everywhere we look we
are seeing a shift to visual ' including photos, infographics, illustrations,
slideshows, memes, videos, and any other imagery that can be engaged with and
shared. With more images and fewer words, visual content is the perfect
answer for our busy schedules and hyper-engaged lives. Businesses looking to
make an impact in today's world should embrace this shift and the advantage
that visuals provide to be seen and heard ' quickly, clearly, and powerfully.
To read the full post, click
to Create a Magnetic Brand
Marketing messages are coming at you
everywhere you go. In fact, customers are bombarded with thousands of marketing
images and messages every single day - more than 5,000 to be exact, according
to researchers.  When you're standing in line at the grocery store, when
you're driving down the street, when you're watching TV and, whenever you're
online, someone is trying to sell you something. This leads to 'communication
fatigue''meaning we are bombarded by so many messages that we end up ignoring
more to keep our heads from exploding. So, what does this mean for your
brand? It means crafting the best marketing campaign in the world may not cut
it anymore, if consumers are not interested in what you have to say. To read
the full post, click
Ways to Stay Creative
Creativity is something that many look beyond,
but creativity is one of the greatest qualities we can be lucky enough to have,
but many never allow their true creativity to be expressed. Our ability to
express our deepest feelings is at the core of the importance of creativity. As
humans we have a very strong need to express ourselves and we're happiest when
other people understand what we are trying to get across to them. We can all
benefit from a boost to our creative juices. Those who are truly creative don't
copy what others do; instead, they may use innovative ideas from others as a
springboard to come up with a unique product for themselves. They tend to
distance themselves from the competition rather than compete with them. If they
see another company or person copying what they do, they create something even
better. Put simply, they are able to leverage their creativity and innovative
capabilities to attain success. To read the full post, click
to Create a Memorable Design
: Although it may not seem like it, what we
experience and what we remember are in fact two very different things. Most
product design strategy is directed toward experience, but cognitive scientists
say that we should really focus on memory instead because our memories drive
the majority of our decision-making. To read the full post, click
Key Ingredients of a Comprehensive Brand Strategy
Did you know your
business won't succeed without an effective brand strategy? Brand strategy is
the how, what, when, and to whom you communicate your product to the
world. Having a clear brand strategy leads to stronger brand equity, or how
people perceive your product, and how much they are willing to pay for it. To
read the full post, click
Ways Creativity Creates Productivity
Today, business leaders are
completely and utterly focused on productivity. Meanwhile, creativity is the
spark of a new idea so incredible that it interrupts whatever you're doing to
get it onto paper. Creativity leads to productivity, if that workplace
environment is developed and nurtured in a way that allows the two to
peacefully co-exist. To read the full post, click
Does Your Logo Say About Your Business?
A truly great company logo
becomes synonymous with its identity. For instance, McDonald's golden arches,
Apple's apple, Coca-Cola's cursive typeface, Nike's swoosh and all of those
iconic brand images stuck in your head. But what does a logo say about your
company? To read the full post, click
About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR's blogs
including Next Big DesignCustomers 1stDigital Impact, STEAM Accelerator and ProjectWorld and World Congress for Business
, and a regular contributor to Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

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