Anand Vemuganti

APAC & MENA Lead at TPI Lab

Speaker

Anand is the Business Advisory & Tax Technology Lead, supporting multinational businesses in shaping tax strategies that serve broader commercial objectives. With nearly 15 years of experience across Europe, Africa, and the Middle East, he works with CFOs and tax heads to solve complex cross-border challenges through structured, business-aligned solutions. He brings a clear, business-first lens to every engagement, ensuring that tax functions don’t just meet regulatory needs but contribute meaningfully to enterprise value. Currently leading TPI Lab transfer pricing service line for theregions Middle East, Africa and Asis Pacific.

He has extensive hands-on experience advising multinational clients on a wide range of projects, including transfer pricing policy design, value chain analysis, operating model reviews, documentation, and dispute resolution. His background combines technical expertise with a strong focus on innovation and practical implementation of transfer pricing solutions.

He has worked in two of the Big four firms Deloitte and PWC and he was instrumental in building and scaling their Transfer Pricing Centres of Excellence. He played a pivotal role in developing local capabilities, delivering high-impact TP solutions, and supporting cross-border engagements across multiple industries.

He advises multinational enterprise groups on TP business models, royalty/franchisee fee structures, business operations optimization, and regional headquarters setup. He excels in formulating robust audit defense strategies, representing clients before tax authorities, and leading alternate dispute resolution engagements, including Advanced Pricing Agreements (APAs) and Mutual Agreement Procedures (MAPs).

Anand has assisted large number of multinationals with global transfer pricing documentation,preparing them for potential transfer pricing audits and queries in their respective local jurisdictions. He has advised multinationals on their transfer pricing planning and selection of tax strategy to be applied for their business restructuring efforts.

His experience also includes due diligence projects, TP health checks, and harmonizing product pricing from TP and Customs perspective. Anand leverages his extensive experience and leadership skills to contribute to the TPI Lab’s success.

He Holds a Master degree in law of financial services and capital markets and Bachelor degree in Economics hons along with passing Transfer pricing certification paper - part of ADIT Course from Chartered Institute of Taxation, United Kingdom- June 2018 Exam.