Cassandra Soon

Global Transfer Pricing Director at CBRE

Speaker

Cassandra brings a practical approach to problem solving, striving to deliver commercial and technically accurate solutions that satisfy business and operational needs. Her experience and expertise extends to working with MNCs and their operations to assist with the design and implementation of complex operating models across their supply chain. Having worked with a number of enterprises, partnering in their growth as they expand and internationalise through organic growth and/or acquisition, she has a strong appreciation for the balance an organization requires from a technical and commercial perspective.

Prior leadership experience includes:
- Consumer goods, one of the most renowned brands in the world - Working over a multi year period with a European headquartered Group - from evaluation of a regional entrepreneur structure and how that might work, to tax engagement strategy, implementation and governance;
- OEM products - Working with a Singapore headquartered Group - from feasibility assessment to design of a new target operating model and alignment of the transfer pricing policy;
- Digital - Working with a start-up as their point of call for a range of tax considerations re. their marketplace, platform, to sales and marketing operations.