HCP Engagement - Insights
Actionable Intelligence from Industry Leaders: Market insights, expert interviews, and thought-provoking opinions that help you navigate industry challenges in HCP engagement, regulation and fair market value with confidence.
Session Spotlights
Don't miss these standout sessions! Get a quick preview of the most impactful discussions and innovative ideas from our agenda that will spark your thinking and drive results.
Transparency & HCP Engagement 101
- Perfect for newcomers to healthcare compliance, this foundational session unpacks the essentials of transparency reporting and compliant HCP relationships.
- Learn the evolution of spend transparency regulations, discover how to build effective reporting systems that capture all spending sources, and understand the importance of data integrity through regular audits.
- Gain practical insights into structuring compliant HCP engagements while identifying potential risk areas. Leave equipped with strategies to enhance organizational awareness and implement systems that seamlessly support both engagement and reporting requirements.
Global HCP Engagements & Transparency – An Integrated Approach
- Master the intricacies of cross-border healthcare professional relationships in this strategic session. Discover the key distinctions between global and local needs assessments while exploring an integrated approach to managing the entire HCP engagement lifecycle.
- Learn how unified systems for nominations, contracting, and payments can enhance both compliance and efficiency across borders.
- This session reveals practical strategies for implementing flexible platforms that balance global consistency with local requirements, and demonstrates how integrated data sources can streamline approvals and reporting for both domestic and international activities.
Effective Strategies for Diverse HCP Engagement Management
- Explore the full spectrum of healthcare professional engagement models in this comprehensive session.
- From advisory boards to consulting arrangements and speaker engagements, discover the specific compliance considerations each format demands.
- Learn practical approaches for proper documentation, fair market value determination, and conflict of interest management across diverse engagement types.
- This session delivers actionable strategies for maintaining consistent compliance standards while adapting to regulatory changes, helping you build ethical, transparent relationships with healthcare professionals in any engagement scenario.
Hot Topics in HCP Engagement
Explore the most critical challenges and emerging trends in healthcare professional engagement facing pharmaceutical and life sciences companies today.
Navigating the Global HCP Landscape
In today's increasingly interconnected healthcare ecosystem, pharmaceutical, biotechnology, and medical device companies face unprecedented challenges when engaging healthcare professionals (HCPs) across international borders. As we navigate through 2025, the complexity of global HCP engagement has reached new heights, making this topic more relevant than ever before.
Ashley McQuaide will be talking on how to enhance global risk mitigation in cross-border HCP engagements, and will discuss key compliance challenges with cross-border HCP engagements.
The HCP Relationship Lifecycle
As global healthcare companies expand their reach across borders, the intersection between comprehensive HCP engagement management and international compliance has emerged as one of the most pressing challenges facing the industry today.
Terri Redline from B. Braun Medical Inc. and Maria Villanueva from BioTissue will be giving a deep dive into the complete lifecycle of HCP engagements, identifying key challenges and risk areas at each stage in their presentation Mastering End-to-End HCP Engagement.
The Connection Between Strategy and Execution
Even the most sophisticated compliance frameworks and engagement systems will fail without one critical element: effectively trained field teams who can translate these requirements into compliant daily practices. This fundamental truth represents the cornerstone of successful HCP engagement compliance programs.
Shelley L. Hays-Fisher from Alnylam Pharmaceuticals will discuss how to develop and implement comprehensive training strategies for all field-based colleagues (sales, medical affairs, and other commercial roles) to ensure accurate HCP interaction reporting and compliance with internal policies and external regulations in her presentation on Best Practices in Field Team Training for Accurate HCP Interaction Reporting and Compliance.
The AI Revolution in HCP Relationship Management
The industry has seen a major shift from subjective, manual KOL tiering to sophisticated, data-driven automation systems powered by artificial intelligence. This transformation represents a fundamental change in how life sciences companies identify, categorize, and engage with their most valuable healthcare professional relationships.
Join Samantha Sunderland and Valerie Burkholder from Baker Tilly US, LLP, and Dawn DiPierro from Insmed, as they explore how organizations are transforming HCP engagement strategies by replacing labor-intensive, subjective manual KOL tiering with automated, data-driven systems
FAQs
What does HCP stand for?
HCP (Healthcare Professional) refers to qualified medical practitioners who directly influence patient care. This includes doctors, nurses, pharmacists, and other licensed medical specialists who make clinical decisions and provide healthcare services.
Why is HCP engagement important?
Engaging with HCPs is vital because it:
- Drives medical advancement through shared expertise
- Strengthens healthcare delivery systems
- Enables better patient outcomes through informed decision-making
- Creates opportunities for collaborative innovation
- Supports evidence-based medicine implementation
What makes a good HCP engagement strategy?
A good HCP engagement strategy combines three essential elements: authentic relationship-building, evidence-based communication, and ethical standards. It focuses on creating genuine partnerships with healthcare professionals by delivering relevant, scientifically-sound information through their preferred channels. Success comes from understanding each HCP's needs, providing valuable insights that improve patient care, and maintaining transparent, compliant interactions throughout the engagement process.
