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Chris Farnum
Head of UX Research at General Motors


Core Values:
-Investigating user needs and incorporating those insights into your project is the best path to a successful site strategy.
-Make information easier to find by organizing content, utilizing metadata and providing key access points.
-Understand key objectives and organizational context, then design to maximize return on investment.

Specialties: Information Architecture, Usability and User Research, User Experience Design, Interaction Design, digital analytics, agile UX, prototyping, search, taxonomies, controlled vocabularies, blueprints, wireframes, site navigation

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