Have you ever thought about the effect that a good piece of music can have on your mood? Or how irritating bad music can be? Now apply that to your brand and you'll realise how important it is to get your audio identity just right. We spoke to sonic branding guru and Global Creative Strategy & Innovation Director at MassiveMusic & Songtradr, Roscoe Williamson, to get his guide on how to create the right sound for your brand.

If you're part of a small organisation you know how many different hats you're expected to wear – including the new sustainability one. So to help you with your SME sustainability strategy we asked Betul Baykal, ESG advisor and assessor for the Cambridge Institute for Sustainability Leadership, what opportunities you would miss by ignoring sustainability. From regulatory compliance and financial benefits to stakeholder engagement and reputation, learn why tracking a sustainability strategy is essential for SMEs to gain a competitive edge, attract investors, and build a resilient and successful business.

Music mogul, philanthropist and entrepreneur Percy Miller, otherwise known as Master P, shares his journey from hip hop artist to serial entrepreneur with a multi-million dollar business legacy. In this exclusive interview, Miller explores how influential hip hop culture has become. He also addresses how corporate America and hip hop can help one another as rappers and large companies unite to create great music and mutual respect.

So you've got yourself a sustainability job interview. How can you make sure it will be memorable and you'll stand out from hundreds of candidates to get the job? In the last episode of our sustainability career series, Ben Wielgus uses his experience to guide you through six key strategies to help you secure your dream sustainability role. From researching the company's efforts to showcasing your unique qualities, this video provides practical sustainability interview tips for you to make a lasting impression!

Brought to you by Streamly and the Content Marketing Institute, Mind vs Machine is a marketing challenge like you've never seen before! Two expert teams go head-to-head to craft their most creative, innovative, winning content marketing pitch. But there's a twist! While one team relies on the power of human mind, the other has AI as a teammate. Join Cathy McPhillips, Geoffrey Director, and Mark Kats as they compete for a chance to prove whether AI - with a little human help - can outperform human creativity or if the human mind remains the key to innovative marketing of the future!

Amid climate change, ageing populations, and global conflict, our planet is facing a whole host of challenges that have the potential to create mass food shortages. But is there a solution staring us right in the face? Priscilla Beal, Global Head of Partnerships at Bayer, argues data science and technology could be the key to making food sustainability a reality.

Magdalena Mook, CEO of the International Coaching Federation, discusses how companies can build a culture of coaching. This video is part of a full interview, watch it [here](https://streamly.video/video/disruptive-hr-trends-informal-learning-managers-as-coaches-and-leaders).

Have you ever felt that moment of peace when you're out in nature? Dr Angela Loader believes that feeling is something everyone should have access to, even those living in urban environments. In this episode of Make It Make Sense, Dr Loader discusses rewilding, an initiative that aims to bring nature back into cities in a unique way. Discover the benefits of rewilding both for climate change mitigation and increased biodiversity, and as a way of connecting people with nature for greater well-being for all.

It's been almost a century since the first radio jingle was aired and sonic branding has come along way since then! One person who knows a lot about the evolution as sound as brand is Roscoe Williamson, Global Creative Strategy & Innovation Director at MassiveMusic & Songtradr. He spoke to Streamly about that first radio ad, his part in creating TikTok's memorable sound logo and where he thinks audio branding is heading next.

With hybrid working on the rise, businesses are being forced to reassess their workspaces. Employees facing cumbersome commutes increasingly expect their office time to be worthwhile and comfortable. Komal A. Kotwal, sustainable design leader for health, well-being and equity at HOK, explains the benefits of sustainable office design and how such spaces can be achieved to maximise inclusive workspaces.

At the Money20/20 USA 2023 conference in Las Vegas, FinTech Futures sat down with Mastercard’s Tim Montgomery and Hania Faridi to discuss the company’s approach to fintech partnerships and the need for start-ups to adopt sustainable growth models.

Amid the hustle and bustle of FinovateEurope 2024, we had the opportunity to sit down with Georgina Merhom, founder and CEO of Solo, to discuss how the New York-based data infrastructure start-up is enabling financial institutions to capitalise on their data collection processes. In our video interview below, we discuss: · How Solo's technology enables banks to identify new opportunities through autonomous data reporting. · The benefits of financial standardisation for capital allocators and the scope of Solo's data aggregation. · Its journey towards building a credit bureau that commoditises first-party data and how this is set to establish a universal basic income.

At the FinovateFall 2023 conference in New York, FinTech Futures caught up with Chris Giamo, Executive Vice President, Head of Commercial Banking at TD Bank, to discuss the state of play for commercial banking in North America and the need for institutions to keep evolving and adapting to meet shifting customer demands.

Magdalena Mook, CEO of the International Coaching Federation, discusses the benefits of coaching. This video is part of a full interview, watch it [here](https://streamly.video/video/disruptive-hr-trends-informal-learning-managers-as-coaches-and-leaders).

UN Sustainable Development Goal 11 is about making cities and human settlements inclusive, safe, resilient and sustainable. With more than half of the world's population living in urban areas, the way cities are built and managed will play a crucial part in our collective future. In this conversation with Marwa Alshara of Reimagine, we discuss the role of architects in UN SDG 11. She explores how architects can facilitate community-driven planning through projects like Edmonton's Kihcihkaw askî, Canada's first urban Indigenous ceremonial site.

Finding the right name for your brand is a complex process needing creativity, market research, and strategic thinking. Rebeca Arbona, President & Chief Truth-Teller at BrandTrue, specialises in the art of naming and here shares her four fundamental steps to getting a great brand name.

Millennials offered brands consistent loyalty and a preference for physical stores. But capturing Gen Z's attention and retaining their loyalty is harder. So how can consumer research help to guide brands towards a comprehensive understanding of this generation? Anastasia Pelot, Content & Marketing Manager at Ypulse, talks through her data-driven insights to truly understand this generation.

Ryan Brock, CCO at DemandJump, talks us through how he transformed SEO from a 6-12 month-long guessing game, into a 6-week ROI, with his innovative pillar-based organic content strategy. With the possibilities provided by machine learning, data that is readily available from search engines like Google can be collated into a search behaviour network, allowing marketers to publish content that is specifically tailored to the priorities of Page 1 rankings.

All brands think about how they market themselves visually, but what about how they sound? In this episode of Make it Make Sense, Roscoe Williamson, Global Creative Strategy & Innovation Director at MassiveMusic & Songtradr, dives into sonic branding. Find out exactly what it is, why audio is important in the today's media landscape and the common pitfalls to look out for.