Voron, AVP & Head of Design for Coca-Cola North America, discusses pushing
change to the role of the designer in an organization and what it takes to be influential as a designer.
best suited to the innovative integrator. The designer should actively help affect
change within the company as well as provoke, inspire, and connect in order to
bring about positive business change through design.
designers themselves are misunderstood. Designers are able to differentiate
themselves which can actually help them be great brand partners because they
are able to create visual design systems to help brands differentiate themselves
Check out the full interview below:
2014 click here: http://bit.ly/1eqUArP