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Account Based Marketing

Target the Decision-Makers Who Matter Most

Provides marketers unprecedented access to the companies and decision makers that matter most. Target only the companies, and the individuals within those companies, that matter most for brand objectives.

Account Based Marketing


A marketing strategy to build stronger relationships with valuable customers and prospects through highly targeted interactions.

Amplify Your Message

Extend your marketing message deeper into current customer organizations.

Demand Attention

Highly relevant messaging that conveys you understand the audience.

Target Key Accounts

Become an organizational hero by penetrating target accounts and teeing up your sales team.


Marketing customers want relevancy.
Strategically targeting accounts isn’t the future, it’s now.
97% of marketers say ABM delivers higher ROI than other initiatives.

Show your customers solutions to their biggest needs. Account Based Marketing positions your brand as a trusted partner, as a brand who understands them and their business.


Benefits

  • Client provides pre-determined list of high-value companies

  • Audience profiles identified and developed to meet target criteria

  • Targeting powered by Informa’s exclusive first-party database and third-party look-a-like pools to achieve scale

  • Target data segments are activated to reach and influence buyers across the web through multiple channels (i.e., display, video, native)

Identify your target accounts and let’s get started.