Account Based Marketing
Target the Decision-Makers Who Matter Most
Provides marketers unprecedented access to the companies and decision makers that matter most. Target only the companies, and the individuals within those companies, that matter most for brand objectives.
Account Based Marketing
A marketing strategy to build stronger relationships with valuable customers and prospects through highly targeted interactions.
Amplify Your Message
Extend your marketing message deeper into current customer organizations.
Demand Attention
Highly relevant messaging that conveys you understand the audience.
Target Key Accounts
Become an organizational hero by penetrating target accounts and teeing up your sales team.
Marketing customers want relevancy.
Strategically targeting accounts isn’t the future, it’s now.
97% of marketers say ABM delivers higher ROI than other initiatives.
Show your customers solutions to their biggest needs. Account Based Marketing positions your brand as a trusted partner, as a brand who understands them and their business.
Benefits
Client provides pre-determined list of high-value companies
Audience profiles identified and developed to meet target criteria
Targeting powered by Informa’s exclusive first-party database and third-party look-a-like pools to achieve scale
Target data segments are activated to reach and influence buyers across the web through multiple channels (i.e., display, video, native)
