Lead Nurturing
Quality content accelerates decision making.
Gain audience trust by supporting their journey.
Send your sales team qualified leads.
43% of advisors say they typically consume at least 3 pieces of content before speaking with a salesperson.
Solutions
We map three pieces of your thought leadership content to the needs of your prospects at key buying stages. A series of three emails are sent to targeted contacts to generate and nurture their interest. You receive lead data for each user who views your content as well as overall campaign engagement metrics.
Demand Attention
Highly relevant messaging that conveys you understand the audience.
Engaged Audience
Attract and retain your target audiences through focused and detailed topic related content.
Detailed Reporting
Lead report with analysis of engaged contacts.
Benefits
Lead data is given for each user who registers, as well as overall campaign engagement metrics. Engage your target audience and receive lead intelligence data. It’s a straight-forward and data-rich solution for lead generation.
- Target 5,000 contacts from our database based on available criteria
- Up to 3 client-supplied assets to support lead conversion
- Three-touch, co-branded email strategy driving to each piece of content
- Content housed on a co-branded, interactive landing page
- Reporting includes email metrics and contacts engaging with communications