Stand out from the noise and capture your audience’s attention with an immersive, visual, and audio experience that is non-intrusive to users.

An ideal way to deliver video ads to a highly targeted audience, in-article video advertising provides an optimal user experience that provides relevant information. Engage with your audience through short video placements that lead to guaranteed viewability.

FastChat video interviews strike a balance between ever-changing customer needs and emerging B2B trends of video-based communication. Interactive by design, video content allows your target audience to build brand preference and loyalty.

The video-based discussions provide a platform for executives and subject matter experts to tell the story of their brand’s innovation, market leadership, and expertise. FastChats create a content marketing experience that generates an authentic connection with audiences hungry for information.

Explainer Videos break down complex topics into simple and easy-to-digest short video segments. Typically, 30-90 seconds, these videos are perfect content marketing assets that can be leveraged in a variety of ways. They’re especially effective for top-of-funnel prospects in discovery and consideration phases.

With video content on the rise, add explainer videos to your content marketing arsenal and keep your target audience engaged.

Reach B2B users programmatically through Connected TVs and streaming Apps

• Connected TV (CTV) refers to any TV (or any device using television as a display) that can be connected to the internet to access content beyond typical offerings from cable providers.

• Programmatic TV is the automated buying of TV inventory – a data-driven approach to buying and delivering ads against video content on TV.

• Over-the-Top (OTT) is the method of delivering content over the internet rather than through cable or satellite TV.

Through OTT capabilities and internet connections, advertisers can deliver ads programmatically on connected TVs. This can be done using the same or similar B2B IP targeting methods and validated Informa brand data sources as other Audience Extension display campaigns.

Drive more audience engagement and higher quality leads without increasing workload capacity. Video multiplier amplifies marketing ROI by creating video assets that help brands stay top of mind with little to no effort.

AI functionality does the heavy lifting by converting one video asset into over ten powerful social assets from just one webinar, event, or interview video. Video Multiplier enables brands to stay relevant and engaged with their target audience, resulting in higher quality leads over time.