Video Advertising
Cut Through the Noise with Premium Streaming Ads
Engage B2B audiences with immersive, non-intrusive video and audio campaigns delivered programmatically through Connected TVs and streaming apps.
Video Advertising Solutions
In-Article Video
Stand out from the noise and capture your audience’s attention with an immersive, visual, and audio experience that is non-intrusive to users.
An ideal way to deliver video ads to a highly targeted audience, in-article video advertising provides an optimal user experience that provides relevant information. Engage with your audience through short video placements that lead to guaranteed viewability.
Connected TV
Reach B2B users programmatically through Connected TVs and streaming Apps
Connected TV (CTV) refers to any TV (or any device using television as a display) that can be connected to the internet to access content beyond typical offerings from cable providers.
Programmatic TV is the automated buying of TV inventory – a data-driven approach to buying and delivering ads against video content on TV.
Over-the-Top (OTT) is the method of delivering content over the internet rather than through cable or satellite TV.
Through OTT capabilities and internet connections, advertisers can deliver ads programmatically on connected TVs. This can be done using the same or similar B2B IP targeting methods and validated Informa brand data sources as other Audience Extension display campaigns.