by Kitty Hart, CAPSULE
As we plunge into the frigid temperatures of February in
Minnesota, I look longingly at my calendar. Is there warm relief ahead? Well,
yes. FUSE 2016 is headed for
Miami!
Minnesota, I look longingly at my calendar. Is there warm relief ahead? Well,
yes. FUSE 2016 is headed for
Miami!
Always a highlight of our year, @KellerOfCapsule and I usually
attend FUSE and provide (hopefully) interesting insights through the social-sphere.
We fill our Twitter feeds with little nuggets of knowledge presented by
esteemed speakers. We also provide more in-depth recaps and commentary through
FUSE's blog, The Next Big Design.
Well, all of this will again be happening, with one change.
attend FUSE and provide (hopefully) interesting insights through the social-sphere.
We fill our Twitter feeds with little nuggets of knowledge presented by
esteemed speakers. We also provide more in-depth recaps and commentary through
FUSE's blog, The Next Big Design.
Well, all of this will again be happening, with one change.
@KellerOfCapsule is heading off to Tokyo to conduct consumer
research for Patagonia. We hope he returns with lots of lovely travel gifts for
those holding down the Capsule pillbox. While he is gone, we are excited to
introduce Lauren
Sobolik. Lauren is a valued member of the Capsule team and will provide a
whole new perspective to the FUSE trough of inspired content this year.
research for Patagonia. We hope he returns with lots of lovely travel gifts for
those holding down the Capsule pillbox. While he is gone, we are excited to
introduce Lauren
Sobolik. Lauren is a valued member of the Capsule team and will provide a
whole new perspective to the FUSE trough of inspired content this year.
FUSE's upcoming theme is Designing Brands with Purpose. Over
the past 16 years, this perspective has always been at the center of our
philosophy. As we guide our clients through change and growth, there is no
better advice. Brand engagement and loyalty results when messages are clear,
design is impactful and actions are consistent and authentic. Purpose driven
brands are center to our purpose.
the past 16 years, this perspective has always been at the center of our
philosophy. As we guide our clients through change and growth, there is no
better advice. Brand engagement and loyalty results when messages are clear,
design is impactful and actions are consistent and authentic. Purpose driven
brands are center to our purpose.
The list of speakers is long and impressive. IIR has again
prepared three solid days of programming with intention. We will be inspired by
some of the world's most impressive brand leaders. But I also know Lauren and I
look forward to connecting with other FUSE attendees. Learning and inspiration
doesn't just come from the stage. We open ourselves up to shake hands with the
person next to us, share lunch with someone looking for an open seat and grab
coffee with that Twitter follower who kindly 'hearts' and retweets us. Those
around us are also designing brands with purpose. We never know with whom we
will meet and where connections will be made. Learning and networking with
purpose.
prepared three solid days of programming with intention. We will be inspired by
some of the world's most impressive brand leaders. But I also know Lauren and I
look forward to connecting with other FUSE attendees. Learning and inspiration
doesn't just come from the stage. We open ourselves up to shake hands with the
person next to us, share lunch with someone looking for an open seat and grab
coffee with that Twitter follower who kindly 'hearts' and retweets us. Those
around us are also designing brands with purpose. We never know with whom we
will meet and where connections will be made. Learning and networking with
purpose.
So, we anxiously wait for April 4 to arrive, along with the
Miami warmth. If you haven't registered yet, there is still time.
Until then, stay tuned. Lauren and I will do our best to provide purpose-driven
prose inspired by The Next Big
Design.
Miami warmth. If you haven't registered yet, there is still time.
Until then, stay tuned. Lauren and I will do our best to provide purpose-driven
prose inspired by The Next Big
Design.
Kitty Hart
Director of Client Experience
Capsule
@HartOfCapsule
http://www.linkedin.com/in/kittyhart