Today in media, everywhere we look we are seeing a shift to visual
' including photos, infographics, illustrations, slideshows, memes, videos, and
any other imagery that can be engaged with and shared. With more images and fewer
words, visual content is the perfect answer for our busy schedules and hyper-engaged
lives. Businesses looking to make an impact in today's world should embrace this
shift and the advantage that visuals provide to be seen and heard ' quickly,
clearly, and powerfully.
' including photos, infographics, illustrations, slideshows, memes, videos, and
any other imagery that can be engaged with and shared. With more images and fewer
words, visual content is the perfect answer for our busy schedules and hyper-engaged
lives. Businesses looking to make an impact in today's world should embrace this
shift and the advantage that visuals provide to be seen and heard ' quickly,
clearly, and powerfully.
According to re:Design,
here are 12 reasons why:
here are 12 reasons why:
Visual focuses a brand.
A consistent, visually-powerful brand is where it all begins and what
needs to be maintained ' it is also where many companies falter, adding to the
noise rather than cutting through it.
A consistent, visually-powerful brand is where it all begins and what
needs to be maintained ' it is also where many companies falter, adding to the
noise rather than cutting through it.
Visual humanizes
business interactions. People tend to shy away from stuffy business images,
unless they're after a deal. Visuals are a way to make a company more
approachable, especially when combined with social engagement.
business interactions. People tend to shy away from stuffy business images,
unless they're after a deal. Visuals are a way to make a company more
approachable, especially when combined with social engagement.
Visual alleviates
confusion. A good visual strategy simplifies complex ideas, illuminates stories,
improves user experiences, guides engagement, and aids customer service to help
accomplish goals.
confusion. A good visual strategy simplifies complex ideas, illuminates stories,
improves user experiences, guides engagement, and aids customer service to help
accomplish goals.
Visual energizes
business. Robust branding and a visual strategy stimulates people. It excites
people to work with you or use your products. It also revitalizes people inside
the company as well.
business. Robust branding and a visual strategy stimulates people. It excites
people to work with you or use your products. It also revitalizes people inside
the company as well.
Visual drives desired
actions. Visuals inspire an emotional connection ' the key for deeper
engagement and getting your messages to resonate.
actions. Visuals inspire an emotional connection ' the key for deeper
engagement and getting your messages to resonate.
Visual harnesses
scattered engagement. A consistent visual strategy is the glue that holds
everything together. Rather than a disjointed effort, an effective visual
strategy is seamless ' online and offline.
scattered engagement. A consistent visual strategy is the glue that holds
everything together. Rather than a disjointed effort, an effective visual
strategy is seamless ' online and offline.
Visual makes business
social. People respond to visuals unlike any other content. People love to
comment on them, laugh at them, share them, download them, and embed them.
social. People respond to visuals unlike any other content. People love to
comment on them, laugh at them, share them, download them, and embed them.
Visual reinforces a
brand story. An effective visual strategy conveys the same story at every
point of engagement. Sealing what makes your company unique in the minds of
your customers is the difference between standing apart and blending in.
brand story. An effective visual strategy conveys the same story at every
point of engagement. Sealing what makes your company unique in the minds of
your customers is the difference between standing apart and blending in.
Visual unifies
diverse messages. Businesses have many messages they need to communicate to
their various customers and niche markets. A visual campaign makes a powerful
statement that brings them all together under one brand umbrella.
diverse messages. Businesses have many messages they need to communicate to
their various customers and niche markets. A visual campaign makes a powerful
statement that brings them all together under one brand umbrella.
Visual establishes trust.
Businesses that button-up their brands and communications in a way that
presents a well thought out, quality organization, will always be more credible
than those that do not. The thinking goes that if they are this together with
themselves, they'll be this together with the rest of their business operations
too.
Businesses that button-up their brands and communications in a way that
presents a well thought out, quality organization, will always be more credible
than those that do not. The thinking goes that if they are this together with
themselves, they'll be this together with the rest of their business operations
too.
Visual inspires brand
advocates. Great brands turn loyal fans into those who will also advocate
for you. A visual strategy provides them the tools they need to share with
their friends and tell the world what they think of you.
advocates. Great brands turn loyal fans into those who will also advocate
for you. A visual strategy provides them the tools they need to share with
their friends and tell the world what they think of you.
Visual expands influence.
The more a company can harness its brand into a powerful force that people
easily recognize and want to help promote ' the broader the net will be cast to
spread its influence and expand its markets.
The more a company can harness its brand into a powerful force that people
easily recognize and want to help promote ' the broader the net will be cast to
spread its influence and expand its markets.
