Zipped Up Compartments

I'm constantly looking for little hiding places for the stuff that I accumulate over my daily commute. From my iPhone, keys, chapstick, pens, digital recorder, notepad, watch, extra earrings, Tide to Go, Kleenex tissues, etc--its gets to be a hassle finding the items when I need them in the crowded subway. That's why I was fascinated with this new bag over at the MoMA store. Of course, its a bit touristy--but its practical and quirky.

Any other suggestions for cool bags with a myriad of pockets?