This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

search
Brand strategy

10 Keys to Designing a Mobile Website

Posted by on 03 October 2013
Share this article
Today, mobile-friendly websites and responsive design are
among the hottest topics in web world. The world has gone mobile now and
everyone is accessing the internet from their mobile devices only. So, you must
address a mobile strategy as when designing for a mobile friendly website, you
must think about the design process for mobile devices and their limits.
Here are some things according to, Searchenginejournal.com,
that you should keep in mind when designing for mobile.
Keep it Simple
You should not forget that simplicity is a requirement for a
mobile-friendly website. To retain the friendliness in your mobile site, you
must avoid too much content. Usability aspects of the mobile website also
require a simplified method to design, layout, and navigation. You must plan
something for the interface and navigation so that any visitor can easily walk
through the pages of your site, without any pressure.
Practice Responsive
Design
Checking your website in a few web browsers and launching no
longer do the job. Now, you must to follow a well-rounded method and optimize
your site for a vast landscape of desktop and mobile browsers. Utilizing HTML5,
CSS3, and web fonts will result in a successful mobile site that can be
accessed on any mobile device.
Define the Context
You need to define what is necessary in your business that
must be first popped up when people visit your site in their mobile devices. You
don't take the same actions on your mobile device as on the desktop when
browsing a site; therefore, you have to be careful when choosing features and
content for your website. Think from the visitors' point of view and understand
what they'll look for.
Keep it Short
Typing is often painful in the world of tablets and
smartphones. Hence, you shouldn't allow too much text input for users.
Requisites like sign up form should be kept short as more number of fields
reduces user satisfaction and interest.
Make it Interactive
A mobile site has to be interactive, especially when a user
takes any action while browsing through the site. For example, a button must
change visually when a person clicks, as it indicates that something is in
progress.
Define Your Brand
When you are putting all the things into consideration, you
shouldn't forget defining your brand. Make sure your brand is instantly
recognizable when you showcase it with logo, colors and style.
Ensure Mobile
Compatibility
Test your mobile website with various mobile devices,
including tablets and smartphones, on various operating systems and screen
resolutions. You can also take a help of web-based emulators to test your
mobile site.

Share this article