A "Brand" New Back-To-School Spot from Belk

Check out this commercial for Charlotte, NC based department retailer Belk. As posted on MyPBrand.com, "The spot features their fashion forward young adult Private Brand Red Camel."

This is a great peak inside the ways that Belk has created a brand identities that meets the needs of their core customers by appealing to and enhancing their modern lifestyle through design, strategy and collaboration.

Lisa Edwards, Package Design Manager at Belk will expand on this subject during her session, 'Branding With Southern Style' on Wednesday, September 21, 2011 at The Private Brand Movement in the Manufacturing in The New Age track.

For more information on this session, and the full schedule for The Private Brand Movement, download our brochure.

Don't forget to join us tomorrow, Friday, August 5th at 1pm EST for a live Private Brand chat on twitter with co-chair and speaker Eli Getson of Golfsmith. Just follow along at hashtag #PBMchat on twitter, or use tweetchat here.