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Golden Rule

A Look Back at #TMRE13: The Golden Rules of Measuring CPG Advertising Performance

Posted by on 31 October 2013
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At TMRE earlier this month, Marc Ryan, Co-CEO, InsightExpress Phil Ripperger, VP Sales, New Media Solutions, IRI, presented The Golden Rules of Measuring CPG Advertising Performance. They shared the slidedeck via slideshare:

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