Advice for Developing a Market Research Strategy for your Small Business

Ron Consolino is a management counselor for SCORE, Counselors to America's Small Business and he offers up a great strategy for developing a market research strategy for a small company.

He writes, "Your market research can be as informal as observing customers in the store or doing a survey, and as elaborate as conducting a full-scale research program with focus groups and computer- generated maps." Consolino also offers up the idea of using a market research firm if you have the budget for that service.

Learn more: Valuable research not costly