AIPMM - Certified Product Marketing Manager (CPM™)

Course Overview

The Certified Product Marketing Manager (CPMM™) credential indicates a thorough understanding of the product marketing functions which are responsible for ensuring the success of the product in the marketplace. The CPMM™ course focus begins with a successful launch and continues as the product moves through growth, maturity, and eventual decline.

Product Marketing is the function that initiates pricing actions, product-focused marketing communication activities, and defines how to represent products to salespeople, the channel, and customers.

Benefits of attending

The CPMM™ credential demonstrates skills in numerous areas including:

• Strategic and tactical marketing functions throughout the product life cycle
• Creating and executing the marketing plan and budget
• Managing the creation of marketing deliverables
• Producing marketing campaigns to drive customer acquisition and revenue

Who Should Attend

This product marketing management certification course is ideal for people who wish to refresh their memory on sound principles and practices while preparing for the exam to gain the the CPMM™ credential. This course is ideally suited for:

• Product Marketing Managers
• Product Managers
• Marketing Managers
• Marketing Specialists

Certification Criteria

You must meet two criteria to be eligible for an AIPMM/Informa Connect Academy Certificate of Completion for a course:

• Satisfactory attendance: You must attend all sessions of the course. If, for any reason, you miss more than 2 hours of the course sessions, you will not be eligible to sit the course assessment
• Successful completion of the course assessment: Assessments will be ongoing and based on in-class participation and activities

Delivered by Miles

Miles is a seasoned commercial leader and consultant with over 25 years of proven success in driving revenue growth and market expansion. Adept at crafting winning strategies, executing high-impact commercial and marketing plans, and designing high-performance organisations, Miles has consistently delivered exceptional results in both B2B and B2C markets.

Delivered by Ayman

Ayman is a brand strategy and marketing expert with over two decades of international experience in the FMCG sector. He has led brand development and portfolio strategy for some of the world’s most recognised consumer products, delivering training and consulting engagements across Europe, the Middle East, and Africa.

Run this course in-house

Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement

Certified by AIPMM

AIPMM currently has over 11,000 members in North America, Europe, the Middle East, and Southeast Asia.

Founded in 1998, AIPMM is the world's largest professional organisation of product managers, brand managers, product marketing managers, and other individuals responsible for guiding their organisation and clients through a constantly changing business landscape.