AIPMM - Certified Product Marketing Manager (CPMM)

The Certified Product Marketing Manager (CPMM™) course is a professional training program designed to develop a thorough understanding of the product marketing functions responsible for a product's success throughout its life cycle. It covers strategic and tactical marketing activities including product launch, marketing communication, pricing, and evaluation. The course is highly interactive, offering practical exercises to reinforce key product marketing concepts.

Download the course brochure for full details.

Participants will learn to create and execute marketing plans and budgets, manage marketing deliverables, produce customer acquisition campaigns, and assess the marketplace through research and data analysis. The course also covers measuring product performance and identifying improvement opportunities, encompassing skills applicable across the entire product life cycle. These learning outcomes prepare candidates for the product marketing manager certification exam. Download the course brochure for full details.

More details are available in the course brochure.

The course uses a comprehensive framework that integrates strategic and tactical marketing functions through extensive research, analysis, and evaluation supported by the Product Marketing and Management Body of Knowledge (ProdBOK®) from the Association of International Product Marketing and Management (AIPMM). The methodology emphasizes practical application through interactive exercises and best practice discussions, ensuring alignment with professional standards for product marketing courses. Download the course brochure for full details.

This course is ideal for product marketing managers, product managers, marketing managers and specialists, market research analysts, brand managers, and business development managers. It suits professionals seeking to refresh fundamental product marketing principles and prepares them for the product marketing manager certification. The course accommodates those with a range of experience from several months to seasoned experts. Download the course brochure for full details.

While no formal prerequisites are required, candidates with business education and relevant experience generally perform better on the certification exam. To obtain the product marketing certification, participants must attend all sessions, participate actively in assessments, and pass the certification exam that concludes the course. Those who miss significant time or do not pass the exam receive a Certificate of Attendance instead. Download the course brochure for full details.

Upon successful completion of the course and passing the certification exam, participants receive an Informa Connect Academy Certificate of Completion along with the AIPMM Certified Product Marketing Manager (CPMM™) credential, recognised as a product manager certificate globally. Both virtual and in-person attendees receive a certificate, with formats corresponding to the mode of study. This credential enhances professional credibility in product marketing. Download the course brochure for full details.

The Certified Product Marketing Manager (CPMM™) course is delivered as a live, instructor-led program available in both in-person and virtual formats. Participants engage in interactive sessions requiring continuous participation and access to a laptop. The certification exam is conducted on the last day of the course, lasting two hours with results communicated approximately four weeks later. Download the course brochure for full details.

Full course duration details are available in the course brochure.

Participants must have access to a laptop throughout the training and for the certification exam. The course fee includes comprehensive documentation, including course materials, and refreshments for in-person learners. Virtual participants receive digital copies of all learning resources and their certification documents electronically.

The course includes preparation through exam review sessions, practice questions, and comprehensive coverage of both product marketing functions and some general business knowledge topics. The interactive format encourages deep understanding and practical application, enhancing readiness for the rigorous product marketing certification exam administered by AIPMM. Candidates with varied experience levels benefit from structured study and real-world examples. By gaining the CPMM™ credential, participants demonstrate mastery of best practices and frameworks essential for strategic product marketing roles.

Yes - we offer early bird discounts for the AIPMM - Certified Product Marketing Manager (CPMM), so the earlier you register, the better the rate you’ll secure. Organisations sending multiple participants can also benefit from group booking discounts, making it easier and more cost-effective to train full teams or departments together.

If you’re interested in group bookings or want to check available discounts, contact us at meenquiries@informa.com.

We also provide in-house and fully customised training solutions, where the programme can be tailored to your organisation’s specific goals, strategy needs, or internal capability requirements. For customised or in-company training, reach our Corporate Training Solutions team at cts@informa.com

Informa Connect Academy is a global provider of certified professional training, offering expert-led courses in leadership, finance, HR, strategy, and more. As part of the FTSE 100-listed Informa Group, we deliver 1,000+ courses annually across in-person, live online, and digital formats, helping professionals and organisations upskill with confidence.

Informa Connect Academy delivers training across 15+ key sectors, including:

• Finance & Risk

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• Leadership & Strategy

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Each course is industry-relevant and globally certified, helping professionals upskill with practical tools for career growth.

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Informa Connect Academy offers 1,000+ certified training programmes across in-person, live online, and on-demand formats. Courses cover leadership, finance, HR, strategy, operations, and more with CPD-accredited and university-backed options. Whether you're seeking flexible online learning or immersive classroom sessions in cities like Dubai, London, or Singapore, there’s a format to suit every schedule and career stage.

Our courses are led by senior certified trainers and former C-suite leaders with 15–30+ years of real-world experience. Faculty members are experts in their field, often working across Europe, the Middle East, Asia, and Australia. You’ll find bios and credentials for each trainer on the brochure, so you know exactly who’s leading your session before enrolling.

Yes, this course is certified by NASBA. Most Informa Connect Academy courses are CPD-accredited or delivered in partnership with globally recognised organisations, including CIPD, PMI, NASBA, EFQM, WorldatWork, and DMI.

These accreditations ensure that our programmes meet international training standards and support your professional development goals.

You can view the full list of accreditation and academic partners on our website.

Product Marketing is defined as the function responsible for ensuring a product’s success in the marketplace. It includes initiating pricing actions, leading product-focused marketing communications, and defining how products are represented to sales teams, channel partners, and customers. Product Marketing supports a product from launch and continues throughout its life cycle, helping position the product effectively and drive demand and revenue.

A Product Marketing Manager needs a blend of strategic, analytical, and execution skills. This includes the ability to develop and execute marketing plans and budgets, create and manage marketing deliverables, produce campaigns that drive customer acquisition and revenue, and assess markets, customers, competitors, and trends through research and data analysis. Strong skills in translating insights into compelling product or business opportunities, measuring performance, and identifying improvement areas are also essential. These skills are applied throughout the product life cycle — from launch through growth and maturity.

Candidates with a background in business and professional experience in marketing or product-related roles often perform better in the certification exam. The course is also suitable for professionals with only a few months of experience, making it accessible to those earlier in their careers who want to build formal product marketing expertise.