The Future Trends Summit - EST/EDT (Eastern Daylight, GMT-4)

Consumer insights professionals have been the organization's window into understanding how consumers act, behave and feel. With vaccines rolling out and a lot of discussion around a potential “pivot year,” insights professionals are seeking to understand how consumers will behave as a “return to normal” starts to unfold. However, can consumers accurately tell us how they will behave or feel when they can’t lean on past experience to inform their thinking? What are the best indicators of future trends and how can a researcher ensure their methods deliver truth?

• How does one distinguish between a foresight and a trend?

• Check yourself - strategies to ensure you’re not resisting future trends

• What’s the next phase of consumer behavioral change and how to prepare?

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If the pandemic has taught us anything, it’s that change is a permanent fixture and we can never lose sight of imagining the future. Insights leaders are in the most primed position to help lead their companies into new opportunities yet with remote working and with everyone having access to data, how can insights leaders ensure they’re identifying the single source of truth and that their deeply grounded insights are heard at all levels especially the highest? In this panel discussion we’ll discuss the art and science of foresight work that makes a big impact in 2021 and beyond.

Key areas addressed:

• Frameworks for identifying what people need to know

• How often do you need to re-research in this environment?

• What’s the right mix of qual versus quant research?

• What are some creative ways to conduct proactive research with a limited budget?

• How do you influence insights in a way that moves leaders into action?