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While nearly all businesses recognize the value of a data-driven approach to customer intimacy, for many, understanding the means of accomplishing that goal has proven to be elusive. That said, when done properly, companies who are able to effectively marry insights, data, and analytics emerge much better positioned to activate insights across their portfolio of brands.
Hear from organizations who have capitalized on this approach, thus delivering superior consumer experiences. This meeting helps you apply analytics and data science to solve complex problems, improve decision making, uncover new opportunities, and increase ROI. Log-in to watch on demand now.
Sessions include:
Translating Data Science To A Chief Research Officer
- Approaching each conversation by solving for a business question
- Presenting AI/ML data outputs into actionable translatable information for business partners
- Unpacking one more layer of information to ensure that data is democratized for creatives
- Convincing people with minds and hearts
Liz Huszarik, Former Chief Research Officer, Warner Bros. Discovery
Using Social Data To Understand The Customer Journey: A Case Study
Social insights are often under-utilized. True North Solutions, Inc. will describe how they leverage social insights and AI to dissect the patient journey and provide meaningful insights related to unmet needs.
Colin Baughman, Partner, True North Solutions, Inc.
Building The Freeway To Drive Great Insights Through The Organization
Too often in getting from 'talking to people' to driving great insights, the organization gets put on a long and winding road. The key is orchestrating the right tools, technology, processes and practices to collect the right feedback to harness the right insights into making the right strategic decisions.
Joy Steinberg, Founder and President, JSI Marketing
Tom Neveril, Founder, Storybrand Consulting
Jim Longo, Chief Strategy Officer & Co-Founder, Discuss
How To Recession Proof Your Research Budget
Are you prepping your research budgets to weather an economic downturn? Hear what YouTube and Deckers Corp (makers of UGG, Teva & Hoka footwear) have done in the past (or are doing now!) to make sure that their research budgets will achieve significant results in good times as well as bad.
Tim Twichell, Sr. Director, Global Consumer Insights, Deckers Corporation
Kaley Mullin, Youth and Trends Insights Lead, YouTube
Dan Coates, President, YPulse
Driving Business Value Through Data & Analytics
- Analyzing true real-time data
- Showcasing actionable insights to internal (and external) clients
- Connecting the dots by connecting the data and collaborating enterprise-wide
- Informing decision making and ultimately driving business value
While nearly all businesses recognize the value of a data-driven approach to customer intimacy, for many, understanding the means of accomplishing that goal has proven to be elusive. That said, when done properly, companies who are able to effectively marry insights, data, and analytics emerge much better positioned to activate insights across their portfolio of brands. Hear from organizations who have capitalized on this approach, thus delivering superior consumer experiences. This meeting helps you apply analytics and data science to solve complex problems, improve decision making, uncover new opportunities, and increase ROI.
Moderator: Polly Speros, SVP, Customer Development, Fuel Cycle
Julya Fridman, VP, Programming Data Analytics, Charter Communications
Tom Gould, Director, Constellation Brands
Michael Bagalman, Vice President, Business Intelligence and Data Science, STARZ
Ramkumar Ravichandran, Product Analytics Lead for Developer Relations, Google Cloud, Google
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