Sarah Barrows

Global Head of Privacy and Product Counsel at NextRoll

Speaker

Sarah is the global head of NextRoll’s Legal Privacy, Product and Policy team. NextRoll is an ad tech company that creates technology to globally serve interest-based advertising across the web and in-app. As interest-based (aka “targeted”) advertising has raised concerns over privacy and corporate surveillance, Sarah’s legal team has worked to operationalize the required compliance measures with an expanding array of data privacy regulations. Sarah works with NextRoll’s data science, engineering, and product teams to strategically develop new products and services and maintain the company-wide privacy program. NextRoll is a market testing grantee for Google’s Privacy Sandbox Initiative and leading the charge on testing and improving the privacy-oriented solution to interest based advertising without third party cookies. As the ad tech market works towards privacy-oriented solutions that preserve and promote the availability of free-content on the internet supported by privacy-oriented advertising, NextRoll and Sarah’s Legal team are deeply involved in privacy-by-default and design products.

Prior to joining NextRoll, Sarah served as outside counsel at Greenberg Traurig, LLP and Weil, Gotshal & Manges LLP and was principally involved in intellectual property counseling and litigation in patent, copyright, trademark, trade secret and e-commerce disputes. As Europe’s General Data Protection Regulation became finalized and published in 2016, Sarah’s copyright and e-commerce counseling projects took on the wider aperture of including privacy compliance under the GDPR, and she assisted in preparing companies from a wide range of industries for compliance with the GDPR and then the California Consumer Privacy Act (“CCPA”) before leaving to head up NextRoll’s privacy program as privacy and product counsel.