Design at 3M gave me a few minutes to talk about his perspective on the
relationship between innovation and design.
in the last five years or so. It's been interesting to hear perspectives from
other parts of the organization and from Kevin on how the journey is
progressing inside 3M.
two decades ago this 111 year-old company sought out to own the word
"Innovation" and to the envy of many in the brand, business and
creative community, they were highly successful in the endeavor. We believe
this because the word fit the culture already pulsing through the halls,
offices and labs of 3M.
are the eggs to the delicious bacon already part of the 3M diet of successful
new product development. We all know, bacon is tempting all by itself and the
now famous phrase never uttered, "can someone please eat my last piece of
bacon" only confirms the cultural delight in bacon, as it is with the word
Innovation. Add eggs to the equation and you have the start of a breakfast and
perhaps a smart morning.
with enough time you can put out a product that can solve a problem and make
money. Add design to the equation and you add craftsmanship, perfection in
details, and a cultural relevance to help a product achieve greater
purpose." In other words, you can have bacon alone, but once you've had it
with eggs, toast and the rest of the meal, bacon is kind of lonely without the surrounding meal.
locals who know the depth and strength of the 3M business. As consumers of
3M brands, designs and innovations, we are happy to consume better design from our local hero. It is something many of us had not expected and just as Kevin's
team looks at the world through curious, skeptic eyes our design community does
captivating stories, and exceptional attention to detail. We search for
unexpected solutions that create passion: stepping beyond function toward the
iconic. It's about innovation worthy of love.'