Banking Institutions fall in Customer Satisfaction

A new study out by Forrester shows that customer satisfaction from US banking institutions is at its lowest level recorded. Insurance News Net wrote about the study here. The study was conducted by Forrester and 5000 US customers evaluated 41 banks, brokerages and insurers. The low level of satisfaction is attributed to the fact the consumers think that banks do not have the interest of the customers in mind. The study attributes this to the drop in consumer confidence, caused by things such as the subprime mortgage crisis. USAA held the top spot for highest ratings as a bank. The study also found that property and causality insurers are the highest ranked, as they are five of the top ten organizations ranked in the survey.