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Rita Martins
Digital Transformation Manager at HSBC Group


Rita currently drives Digital Transformation at HSBC; focusing on leveraging digital technologies to improve processes and creating a continuous innovation mindset. She seeks to transform financial services by combining her extensive industry knowledge with her curiosity for new technologies and passion for new propositions driven by fintech and start-ups.

Prior to this role, Rita worked in Consulting (EY and Accenture) advising C-Suite on the applicability of RPA and AI tools in finance as well as driving large scale transformation projects, gaining deep insight on best practices across the industry.

Outside of work, Rita is a blogger and a regular speaker at Financial Industry events.