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WEels Fargo

Banks using Twitter to develop relationships?

Posted by on 13 May 2009
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According to the MinnPost, some banks have turned to Twitter to help customer service. It points to this article at the USA Today which states that WellsFargo (Ask_WellsFargo) and Bank of America are just two of the banks jumping on the social media bandwagon to have better relationships with their customers.

Banking and social media may be a touchy subject. Although the banks are looking to develop a closer relationship with the customers, are mediums like Twitter the way to do it? What do you think?

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