Best Buy, Office Depot, Anthem and Elmwood join the speaking faculty at next month's Private Brand Movement

While the Private Brand Movement Conference is one month away, the producers of the event remain hard at work, adding new speakers and sessions to an already impressive agenda. We're pleased to announce these NEW SPEAKERS and NEW SESSIONS to the agenda:Joining the keynote roster is Rick Rommel, SVP Exclusive Brands and Global Sourcing, BEST BUY. Rick will share a unique perspective on why private label businesses are creating rather than following industry trend and how Best Buy is doing this with innovative new products. Our pre-conference packaging trends summit will now feature Tim Milano, Vice President Own Brand & Global Sourcing, OFFICE DEPOT with 'From Private Brand to Own Brand - A Consumer-Driven Approach.' Tim will discuss how new consumer insights have helped change the way Office Depot positions their Own Brands and how that strategy translates to product development, packaging and the way Own Brands are merchandised and communicated across channels In the Brand Strategy and Design track Carol Best, VP Brand Strategy, ANTHEM will present 'Why Private Brands are Un-American and What You Can Do About It.' Learn how America's history, culture and consumer behavior has contributed to the challenges private brands have faced and hear Anthem's observations and insights on how Private Brands can help redefine the American Dream...one SKU at a time. Last but not least, 'The Power of Private Label' has been added to the lineup for Wednesday, September 21st. This session will feature Jonathan Sands, Chairman and Sarah Dear, Group Client Services Director at ELMWOOD as they discuss a much-overlooked tool in retail. Elmwood believes that stores are increasingly used as showrooms, with consumers then turning to new media to get the best deal. Expect particular insight on why the old model for good, better, best is no longer good enough. Download the brochure to learn about the additional 35+ speakers and keynotes. These are exciting additions to the program that continues to push the boundaries of Private Brands. This is the only conference that takes Private Brand well beyond packaged goods and allows you to interact and learn best practices and brand building outside of your channel. With only 4 weeks to the event, space is limited. Register Now. See you in Chicago! The Private Brand Movement Event Team Follow Us on Twitter for event updates and industry news