Regina AuCEO, New Product Planning/Strategic Planning at BioMarketing InsightSpeaker
Profile
Regina Au is CEO, New Product Planning/Strategic Planning at BioMarketing Insight with 20+ years of experience in the life sciences (Pharma, Biotech, Med Device, Diagnostics and Healthcare) industry. She helps companies maximize the benefits of their technology by defining their target product profile (TPP) to be able to compete in the market and be better or commercially successful in both domestic and international markets.
Ms. Au was a member of the Advisory Board for Regis College Master of Regulatory and Clinical Research Management Program. She was an Adjunct Professor at Northeastern University teaching "Managing and Leading a Biotechnology Company" in the Masters in Biotechnology Program. Regina is a member of the Editorial Board for the International Journal of Clinical Pharmacology & Pharmacotherapy.
She has published over 22 articles in scientific and business journals and given over 30 presentations at international conferences.
Regina has a BS in microbiology from the University of Michigan, an MBA in Marketing from the University of Connecticut and a Masters in International Management from Thunderbird, Global School of Management.
Agenda Sessions
Creating a Winning Target Product Profile: A Roadmap for Successful Biopharmaceutical Development
, 4:30pmView Session