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BMW, Adidas, Nestle Discuss Importance of Design at the Front End of Innovation

Posted by on 18 January 2012
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Attention
Design Industry! Design is invited to take a prominent seat at the
innovation table.

The Front End of Innovation EMEA now includes a 2-day track
dedicated to Uniting
Design at the Front End.
Design applied to the Front End
of Innovation is acting as a therapeutic lens across disparate functions within
the organization. This ultimately leads to a more successful innovation
pipeline.
If
you are responsible for industrial design, product design, user experience
design, or design thinking at your organization, this program is designed
specifically for you.

Special design keynotes never
before on the same stage:

Alberto Alessi,
Legendary Design Guru & President, Alessi S.p.a



Benoit Jacob, Head
Designer, BMW iBrand
Tap
into a carefully curated group of both design and business leaders from Nokia,
Hasbro, Tetra Pak, Nestle Purina, BMW Group Designworks USA, Fahrenheit 212
Europe, Adidas, Smart Design, Vestas Wind Systems, Segway, Telefonica, Royal
College of Art, TomTom, Whirlpool, Airbus, and more to discuss, learn and share
best practices for the following topics:

'
How
to sustain design innovation over decades
'
Creating
a design language in an ever changing mobile world
'
Realizing
a design vision across-organizational silos
'
Identify
the future of design within your organization
'
Successfully
uniting the creative and FEI processes
'
How
to succeed in designing an innovation organization
'
How
to inspire and focus non-designers to see things differently
'
Rethinking
the producer and consumer relationship
Download the conference brochure for
full event details.

To
Register:
Visit www.iirusa.com/feieurope,
Call: +1.941.554.3500,

Please mention your
priority code FEIEMEA12BLOG when registering to receive 15% off the standard and onsite rate.
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