Breaking News: Walmart to Present at the Private Brand Movement Conference

Michael Ellgass,
Senior Director of Grocery Marketing, Walmart

Get the inside scoop on how Walmart rebranded the world's largest CPG brand. See the advertising that is attempting to evolve it from thrifty alternative to the everyday presence of the Walmart brand.

Session: Tuesday, Sept. 28th at 4:25 pm
"Great Value Relaunch: Connecting the Brand to Save Money, Live Better"

It's not too late to register for The Private Brand Movement! Visit the event site to download the brochure, check out our speaker line-up, and register to join us in Chicago!