Building Competitive Advantage in Uncertain Markets

Course Overview

These days, disruption is faster, competition is broader, and customer expectations evolve overnight. Traditional strategies built on incremental gains and cautious moves are no longer enough. Organisations that fail to adapt do not fall behind because they lack ideas—they fall because they fail to stand out.

This course is designed to help leaders break through the noise and build a lasting strategic advantage. It introduces a bold, practical approach to navigating complexity and creating distinction - moving beyond outdated notions of differentiation to become the clear, undeniable choice in your market.

Benefits Of Attending

• Actionable Strategy Tools – Leverage frameworks like the Competitive Position Radar and Distinction Culture Canvas to drive growth and close gaps.

• Real-World Application – Tackle your business challenges through hands-on labs and planning sessions.

• Proven Thought Leadership – Learn the Valuepreneurship method from Sanjeev Loomba, based on his book The Ninth Gear and more.

Learning Objectives

• Analyse your competitive strategy to respond faster and more decisively in uncertain, high-stakes markets
• Design positioning strategies that establish your team or business unit as a market leader
• Differentiate between mere differentiation and true distinction - understanding why being "different" is not enough and how to become the undeniable choice in your market

Who Should Attend

• Business unit heads and functional leaders driving transformation
• Strategy managers, project owners, and cross-functional leads making critical decisions
• Executives facing tough markets and high-stakes competition
• Leaders from the private sector, public enterprises, or social organisations ready to build dominance in their space

This course is designed for professionals aiming to achieve growth and market leadership. If you are competing for attention growth, or results, this is for you.

Certification Requirements

You must meet two criteria to be eligible for an Informa Connect Academy Certificate of Completion:

• Satisfactory attendance: You must attend all sessions of the course. If, for any reason, you miss more than two hours of the course sessions, you will not be eligible to sit the course assessment
• Successful completion of the course assessment: Assessments will be ongoing and based on in-class participation and activities

If you do not meet these criteria, you will receive an Informa Connect Academy Certificate of Attendance. If you have not attended all of the course, the certificate will clearly state the number of hours you attended.

What's Included

All in-person attendees will receive a complimentary, signed copy of "The Ninth Gear" - the acclaimed book by course director Sanjeev Loomba.

Valuepreneurship is a proven strategic framework that shifts focus from just being different to becoming truly distinct in the market.

Throughout the programme, you’ll learn how to apply this approach to uncover hidden opportunities, drive purposeful growth, and lead with competitive clarity in uncertain environments - from the man himself.

Delivered by Sanjeev

Sanjeev is not just a leadership expert; he is a visionary strategist transforming the future of business leadership. With decades of experience across global markets, Sanjeev brings pioneering insights that empower executives to redefine success in an era of disruption.

Certified by CPD UK

The CPD Certification Service is an independent accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.

Run this course in-house

Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement