we posted an episode of FEI's podcast interview series, Forward Focus, featuring Denise Morrison, CEO of the Campbell Soup
the podcast included a photo of my nephew enjoying one of his favorite treats: a
bowl of Campbell's chicken noodle soup.
like to attribute the popularity of that blog post to the kid'he's got
undeniable charisma'I know this not to be the case.
Morrison was kind enough to answer a few more questions via email about putting
innovation strategy to work at one of the
all-time greatest heritage brands.
"We've recently made
open innovation a priority at Campbell because we see the value in leveraging the experiences of others," Morrison told Forward Focus.
"We are working to define Campbell for
a new generation of consumers," she added.
It really is a tightrope walk, as I said last time, to innovate when you're an icon. Morrison calls it 'thinking outside the can''both figuratively and literally.
the original Q&A and tacked on a few extras courtesy of Ms. Morrison for
your consideration. Enjoy!
excuse me, I have a pouch of
Campbell's Coconut Curry with Chicken & Shiitake Mushrooms in the microwave in need of my attention'
the Innovation Culture' at
the 11th annual Front End of Innovation conference taking place May 6-8 in Boston.
register for FEI 2013, please visit us at www.frontendofinnovation.com
ABOUT THE AUTHOR / INTERVIEWER
Marc Dresner is IIR USA's senior editor and special communication projects lead. He is the former executive editor of Research Business Report, a confidential newsletter for market researchers. He may be reached at firstname.lastname@example.org. Follow him @mdrezz.