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CAN they change the future of packaging?

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Kroger is planning to start banning BPA from their products, asap. Kroger first rid the chemical from its baby products, and now the supermarket will start to remove it from their canned goods as well. BPA is a controversial chemical that's used to harden plastics in an effort to preserve the product and also to protect it from contamination. <a href="http://www.dispatch.com/live/content/business/stories/2011/05/11/kroger-joins-effort-to-block-use-of-bpas.html?sid=101"'Some studies have shown that BPA can leach into food from the cans. In fact, 93 percent of consumers have detectable levels of BPA in their bodies, according to the U.S. Centers for Disease Control and Prevention. A study this month found that exposure to the chemical during fetal growth affects the development of reproductive systems and, in babies, can lead to neurological problems.' Europe and China have both banned BPA in their baby products, but they are still legal in the US.

<a href="http://www.dispatch.com/live/content/business/stories/2011/05/11/kroger-joins-effort-to-block-use-of-bpas.html?sid=101"'Kroger's move affects its private-label brands, which include Kroger, Value Brand, Private Selection, Comforts, Mirra, Active Lifestyle and Fresh Selections.' Private-label brands are not only more cost effective, but are now becoming more environmentally conscious too. With the recession and the ever evolving 'go green' attitude, will Kroger's BPA-less product threaten sales for other brands? Which will you choose?

For more about the private brand movement, visit http://www.iirusa.com/privatebrand or follow us on twitter at @Private_Brand.

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