Certificate in Corporate Communications

The Certificate in Corporate Communications course is an intermediate to advanced professional training programme designed to equip executives, senior managers, and communications practitioners with expert strategies, tools, and techniques to protect and enhance an organisation’s brand and reputation. It focuses on building a cohesive Corporate Communications function that adds value to the business. The course emphasizes practical application through workshops, case studies, and exercises.

In the Certificate in Corporate Communications course, you will learn how to set up an effective Corporate Communications function, identify and address stakeholder needs, conduct communications audits, and develop strategies and plans aligned to business fundamentals. You will also gain skills in managing difficult messages, crisis and reputation management, and acting as a strategic communications business partner. The course enhances your ability to influence internally and externally and improve employee engagement and customer satisfaction.

More details are available in the course brochure.

The course uses a highly interactive methodology including workshops, case studies, group discussions, and practical exercises to embed learning. It incorporates an 8-step planning cycle to structure Corporate Communications strategy development. Participants engage in review and action planning sessions to apply best practices and templates for media relations, internal communications, and crisis management.

The course is ideal for executives, senior and middle managers, and communications professionals looking to enhance or establish a Corporate Communications function. It also benefits other professionals in HR, PR, CSR, and Marketing who want to understand and improve corporate communication strategies. This course suits participants aiming to increase their contribution to business success through effective communications.

Upon successful completion of the course and passing the end-of-course assessment with at least 70%, learners receive a professional corporate communication certificate accredited by Informa Connect Academy and CPD UK. This corporate communication certification validates your knowledge and commitment to lifelong professional development. Those with attendance but no pass receive a Certificate of Attendance. Download the course brochure for full details on certification.

The Certificate in Corporate Communications course is designed for intermediate to advanced professionals. Participants should have some familiarity with corporate environments and communication functions. Those newer to the field may find foundational knowledge useful before attending.

The course is offered both in-person and as a live online programme to suit diverse learning preferences. Both formats include interactive elements, such as group discussions and exercises, ensuring an immersive and engaging experience whether attending onsite or remotely. In-person participants receive luncheon and refreshments included in the fees.
Full course duration details are available in the course brochure.

Participants receive comprehensive documentation along with practical, best practice templates such as press releases, newsletters, intranet articles, and team briefings. The course also offers frameworks for conducting communications audits and stakeholder mapping. These resources help translate learning into immediate improvements within your organisation's corporate communication processes.

Alison Campbell is the course director and she brings extensive international leadership, communication strategy, and coaching experience from various industries including finance, oil and pharmaceuticals. She combines theoretical insights with practical applications and delivers engaging sessions with case studies and hands-on exercises. Alison also supports learners with personalised coaching in both face-to-face and virtual settings, enhancing the course’s impact and relevance.

Yes - we offer early bird discounts for the Certificate in Corporate Communications, so the earlier you register, the better the rate you’ll secure. Organisations sending multiple participants can also benefit from group booking discounts, making it easier and more cost-effective to train full teams or departments together.

If you’re interested in group bookings or want to check available discounts, contact us at meenquiries@informa.com.

We also provide in-house and fully customised training solutions, where the programme can be tailored to your organisation’s specific goals, strategy needs, or internal capability requirements. For customised or in-company training, reach our Corporate Training Solutions team at cts@informa.com

Informa Connect Academy is a global provider of certified professional training, offering expert-led courses in leadership, finance, HR, strategy, and more. As part of the FTSE 100-listed Informa Group, we deliver 1,000+ courses annually across in-person, live online, and digital formats, helping professionals and organisations upskill with confidence.

Informa Connect Academy delivers training across 15+ key sectors, including:

• Finance & Risk

• Human Resources

• Project Management

• Energy & Sustainability

• Maritime & Transport

• Technology & Innovation

• Leadership & Strategy

• Law, Procurement & Supply Chain

Each course is industry-relevant and globally certified, helping professionals upskill with practical tools for career growth.

Explore programmes by sector in our course catalogue or calendar.

Informa Connect Academy offers 1,000+ certified training programmes across in-person, live online, and on-demand formats. Courses cover leadership, finance, HR, strategy, operations, and more with CPD-accredited and university-backed options. Whether you're seeking flexible online learning or immersive classroom sessions in cities like Dubai, London, or Singapore, there’s a format to suit every schedule and career stage.

Our courses are led by senior certified trainers and former C-suite leaders with 15–30+ years of real-world experience. Faculty members are experts in their field, often working across Europe, the Middle East, Asia, and Australia. You’ll find bios and credentials for each trainer on the brochure, so you know exactly who’s leading your session before enrolling.

Yes, this course is certified by NASBA. Most Informa Connect Academy courses are CPD-accredited or delivered in partnership with globally recognised organisations, including CIPD, PMI, NASBA, EFQM, WorldatWork, and DMI.

These accreditations ensure that our programmes meet international training standards and support your professional development goals.

You can view the full list of accreditation and academic partners on our website.

Corporate communications is the function responsible for managing how an organisation communicates with its internal and external stakeholders to protect and enhance its brand and reputation. It involves developing a cohesive communications strategy, aligning messaging with business objectives, engaging stakeholders effectively, and ensuring consistent communication across channels - including internal communications, media relations, and external messaging.

No - public relations (PR) is only one part of corporate communications. An effective corporate communications function includes internal communications, media relations, and external communications, working together strategically. PR focuses mainly on media and public perception, while corporate communications has a broader business role, including employee engagement, stakeholder alignment, reputation management, and supporting overall business strategy.

The ability to develop a corporate communications strategy and plan, conduct communications audits, map and manage stakeholder needs, handle difficult or crisis messaging, and act as a strategic business partner. Skills in choosing the right communication channels, influencing leadership, managing reputation, and linking internal communication to employee engagement and customer satisfaction are also highly appreciated in corporate communications.

A corporate communications manager is responsible for developing and delivering a cohesive communications strategy that protects and enhances the organisation’s brand and reputation. This includes managing internal communications, media relations, and external messaging, while ensuring communication aligns with business objectives and stakeholder needs. The role involves conducting communications audits, selecting the right channels, managing difficult or crisis messaging, and acting as a strategic advisor to leadership to strengthen employee engagement, stakeholder trust, and overall business performance.

Corporate communication is important because it shapes how an organisation is perceived by its employees, customers, media, and wider stakeholders. Effective corporate communications help protect and enhance brand reputation, ensure consistent and clear messaging, and build strong relationships with key audiences. It also plays a critical role during times of change or crisis, supports employee engagement, and aligns communication efforts with business strategy - ultimately contributing to organisational success and long-term credibility.