Certificate in Planning & Running Successful PR Campaigns Agenda

What is a PR Campaign Strategy and its Importance

• How to set objectives
• How to create a PR Plan PR Planning Chart
• Budget and team creations

Essential Elements of Communications During a Campaign

• Leaderships skills
• Confidence
• Clarity and vision key components
• Setting a vision
• Essential skills to successfully manage PR campaigns and staff

Case Study Examination and Analysis
Group work focused on analysing and deducing best practices from two case studies presented

Digital Strategies Within What is a PR Campaign Strategy and its Importance a PR Campaign

• Latest trends
• How to include social media in campaigns
• Online content
• Managing data analytics

A PR Campaign in a Digital World

• How to incorporate and plan for social media within a campaign?
• Online campaign management
• Track and manage success Online

Apply the Learning to Online Platforms of Choice

• Social Media Content Creation
• Individual and group work based on an in-class exercise
• How to evaluate work – Criteria and standards

PR Campaign Requirements

• Key management tools

Key Features for a Successful PR Campaign

• SMART targets
• Audiences
• Strategy setting

Objective Setting and Planning Phase

• Group exercise based on a case study.

Implementation Phase

• The group will work together to execute the plan drafted the day before and manage issues, track deliverables and create social media and offline content for the campaign.

Team Presentation

• Split into teams, each team will present the implementation phase for the assigned campaign case they planned for.
• Course objectives summarised.