Certified Public Relations Professional

Course Overview

The international free flow of information, globalisation, and the speed at which news is being disseminated via social media has made the fields of PR and Marketing imperative for any business, government organisation, or corporation.

From world-leading nations to small islands, global corporations to local businesses, all are finding themselves exposed and vulnerable to the speed of communication and the power of unchecked narratives channelled through the web. Today more than ever, they are vulnerable to crisis, as they are constantly put under the microscope. It is within this new media world order that the need for constant “engagement” and “relationship building” has become the bread and butter of PR and Marketing professionals.

Benefits Of Attending

• Understand and utilise the latest trends in social media practices
• Enhance and sharpen your skills in crafting and implementing successful strategic communications plans
• Prepare, assess, craft and manage winning crisis communications and relevant Public Relations (PR) campaigns
• Learn the power of non-verbal communications and active listening

Who Should Attend

• Executives who wish to sharpen their public speaking skills
• Managers that need to get a fresh outlook on latest trends in PR
• Mid-Management Staff who are tasked with handling content and promotional collateral for company social media platforms
• Executives in charge of decision making and crisis communications planning for their organisations

Certification Criteria

You must meet two criteria to be eligible for an Informa Connect Academy Certificate of Completion:

• Satisfactory attendance: You must attend all sessions of the course. If, for any reason, you miss more than 2 hours of the course sessions, you will not be eligible to sit the course assessment
• Successful completion of the course assessment: Assessments will be ongoing and based on in-class participation and activities

Delivered by Alison

Alison established a successful coaching and training business, initially collaborating with the Kuwait government and oil sector, focusing on management development, team building, and strategic initiatives. She has worked internationally across most European cities, the USA, and Asia.

Certified by CPD UK

The CPD Certification Service is an independent accreditation centre working across all sectors, disciplines and further learning applications and supports policies of institutional and professional organisations globally.

Run this course in-house

Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement