Certified Public Relations Professional

Course Overview

The international free flow of information, globalisation, and the speed at which news is being disseminated via social media has made the fields of PR and Marketing imperative for any business, government organisation, or corporation. Today more than ever, they are vulnerable to crisis, as they are constantly put under the microscope. It is within this new media world order that the need for constant “engagement” and “relationship building” has become the bread and butter of PR and Marketing professionals.

What You Will Gain?

• Enhanced confidence in using the latest trends in social media practices
• Stronger ability in crafting and implementing successful strategic communications plans
• Practical capability to prepare, assess, craft and manage winning crisis communications and relevant Public Relations (PR) campaigns

You Will Learn

• Learn the power of non-verbal communications and active listening
• Understand, analyse and devise the essential concepts of PR in order to successfully train future practitioners
• How to apply persuasion and influence through PR techniques

Who Should Attend

• Executives who wish to sharpen their public speaking skills
• Managers that need to get a fresh outlook on latest trends in PR
• Mid-Management Staff who are tasked with handling content and promotional collateral for company social media platforms
• Executives in charge of decision making and crisis communications planning for their organisations

Certification Criteria

You must meet two criteria to be eligible for an CPD/Informa Connect Academy Certificate of Completion:

• Satisfactory attendance: You must attend all sessions of the course. If, for any reason, you miss more than two hours of the course sessions, you will not be eligible to sit the course assessment
• Successful completion of the course assessment: Assessments will be ongoing and based on in-class participation and activities

Delivered by Alison

Alison brings a visionary approach to executive training, public speaking, and coaching, with a focus on Public Relations (PR) and strategic communication. Her transformative leadership style and

expertise in PR campaign strategies have made her a sought-after trainer in the professional development sphere.

Certified by CPD UK

Established in 1996, The CPD Certification Service is the independent CPD accreditation centre working across all sectors, disciplines, and further learning applications and supports policies of institutional and professional organisations globally.

Run this course in-house

Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requirement