Certified Public Relations Professional

The Certified Public Relations Professional course is an intensive four-day training programme designed to teach the latest trends and best practices in modern public relations. It covers strategic communications planning, digital and social media strategies, crisis communications, and practical PR campaign development. The course prepares professionals to effectively manage communication challenges in today’s fast-paced media environment.

In the Certified Public Relations Professional course, you will learn how to craft and implement successful strategic communications plans, manage crisis communications, apply persuasion and influence through PR techniques, and utilise the latest social media trends. You will also develop skills in active listening, non-verbal communication, and creating compelling key messages. Practical exercises and case studies enhance your ability to deliver professional PR outcomes.

More details are available in the course brochure.

This course uses a hands-on methodology combining theoretical knowledge with practical applications, including real-life case studies, group exercises, and simulations. Instruction focuses on key PR frameworks such as the 5 Ws and Hs of campaign planning, social media monitoring tools, the “diamond” technique for message crafting, and best practices in crisis and stakeholder communications. This approach ensures skill development that is immediately applicable.

The course is ideal for executives looking to sharpen public speaking skills, managers seeking to update their PR knowledge, mid-management staff managing social media content, and executives responsible for crisis communications planning. It is particularly suitable for professionals aiming to enhance their expertise in strategic communications in diverse organisational settings.

Upon satisfactory attendance and successful completion of ongoing assessments, you will receive an Informa Connect Academy Certificate of Completion as well as certification from the CPD UK as an accredited professional training programme. This certification evidences your achievement of up to 24 CPD points and your competence in modern public relations. Download the course brochure for full details.

There are no formal prerequisites to enrol in the Certified Public Relations Professional course, making it accessible to a wide range of professionals from aspiring PR specialists to experienced communicators. Prior knowledge of public relations concepts may be beneficial but is not required.

The Certified Public Relations Professional course is delivered over four days and is available both as an in-person training with documentation and refreshments included, and as a virtual live online course with full interactive elements. This flexible format ensures accessibility and an engaging learning experience regardless of your location.

Full course duration details are available in the course brochure.

Yes, this certification in public relations is recognised for Continuing Professional Development (CPD) and is suitable for public relations officer training courses in Dubai. It is a valuable credential for professionals seeking a public relations certificate online or in-person to advance their career in the UAE and internationally.

The course places strong emphasis on digital and social media strategies as key influencers in modern public relations. You will learn about the latest social media monitoring technologies, their impact on communication, and how to effectively integrate digital tools into your PR campaigns to enhance brand reputation and stakeholder engagement.

Yes - we offer early bird discounts for the Certified Public Relations Professional, so the earlier you register, the better the rate you’ll secure. Organisations sending multiple participants can also benefit from group booking discounts, making it easier and more cost-effective to train full teams or departments together.

If you’re interested in group bookings or want to check available discounts, contact us at meenquiries@informa.com.

We also provide in-house and fully customised training solutions, where the programme can be tailored to your organisation’s specific goals, strategy needs, or internal capability requirements. For customised or in-company training, reach our Corporate Training Solutions team at cts@informa.com

Informa Connect Academy is a global provider of certified professional training, offering expert-led courses in leadership, finance, HR, strategy, and more. As part of the FTSE 100-listed Informa Group, we deliver 1,000+ courses annually across in-person, live online, and digital formats, helping professionals and organisations upskill with confidence.

Informa Connect Academy delivers training across 15+ key sectors, including:

• Finance & Risk

• Human Resources

• Project Management

• Energy & Sustainability

• Maritime & Transport

• Technology & Innovation

• Leadership & Strategy

• Law, Procurement & Supply Chain

Each course is industry-relevant and globally certified, helping professionals upskill with practical tools for career growth.

Explore programmes by sector in our course catalogue or calendar.

Informa Connect Academy offers 1,000+ certified training programmes across in-person, live online, and on-demand formats. Courses cover leadership, finance, HR, strategy, operations, and more with CPD-accredited and university-backed options. Whether you're seeking flexible online learning or immersive classroom sessions in cities like Dubai, London, or Singapore, there’s a format to suit every schedule and career stage.

Our courses are led by senior certified trainers and former C-suite leaders with 15–30+ years of real-world experience. Faculty members are experts in their field, often working across Europe, the Middle East, Asia, and Australia. You’ll find bios and credentials for each trainer on the brochure, so you know exactly who’s leading your session before enrolling.

Yes, this course is certified by NASBA. Most Informa Connect Academy courses are CPD-accredited or delivered in partnership with globally recognised organisations, including CIPD, PMI, NASBA, EFQM, WorldatWork, and DMI.

These accreditations ensure that our programmes meet international training standards and support your professional development goals.

You can view the full list of accreditation and academic partners on our website.

Public Relations (PR) is the strategic practice of managing communication between an organisation and its audiences to build strong relationships, protect reputation, and influence perception. PR involves engagement, relationship building, crisis communication, key messaging, and the use of social and digital media to shape narratives and maintain trust with stakeholders.

A Public Relations Manager is responsible for planning and delivering strategic communications that enhance an organisation’s reputation and relationships with key audiences. This includes developing PR campaigns, crafting clear and persuasive messaging, managing crisis communications, engaging stakeholders, using social media effectively, and ensuring communication aligns with organisational goals. They also monitor trends, assess risks, and apply influence and persuasion techniques to maintain a positive public image.

Crisis communication in Public Relations refers to the strategic approach organisations use to prepare for, manage, and respond to situations that could harm their reputation or operations. It involves identifying potential risks, developing contingency plans, delivering timely and accurate information to stakeholders, and maintaining trust during high-pressure situations. Effective crisis communication requires clear messaging, strong stakeholder management, and the ability to respond quickly across traditional and digital media channels. The course also explores real-world case studies and step-by-step crisis planning techniques to help professionals handle challenging situations with confidence.

Successful PR professionals need strong strategic communication skills, the ability to craft clear and compelling messages, crisis communication planning, social media and digital communication expertise, persuasion and influence techniques, active listening, and strong presentation abilities. They must also understand audience segmentation, stakeholder engagement, and how to manage reputation in fast-moving communication environments.